The clothing industry is on one of the most important parts of the Chinese economy and is one of the most influential industries both across the world and the country itself. Besides the large market and broad prospects, it has also formed a supply chain that includes development and designing, clothing manufacturing, sales channels and brand management.
China is considered the largest manufacturer, consumer and exporter of clothing in the world. According to the National Statistics Bureau, there are a total of XXX clothing companies of scale in the country as recorded in 2018 with a total sales income of XXX billion CNY and a total profit of XXX billion CNY.
China manufactured a total of XXX billion pieces of clothing in 2018, a XX% decrease over the previous year. Most manufacturing operations are located in Jiangsu, Zhejiang, Fujian and Guangdong. The Chinese clothing industry produced a retail volume of XX billion pieces, a XX% growth over the previous year. Retail figures were at XXX billion CNY a XX% growth over the previous year.
The development of Chinese clothing brands is marked by preferences toward clustering, a wide number of different clothing types, multiple brands and internationalization. A large number of different industry clusters have formed in the country with typical examples including Shenzhen for women’s clothing, Ningbo for men’s clothing, Shantou for underwear, Junan for jeans and Haning for leather. A large number of Chinese brands have appeared on the international market, and some brands have become powerful enough to expand upon their original brands and categories.
The increase in consumable income has allowed for the presence of foreign brands in the Chinese market. Chinese consumers have also begun to show an affinity for branded clothing in a desire to display character and personality. The average clothing expenditure per person saw an increase from XX CNY to XX CNY between 2013 and 2018. The clothing industry is expected to reach an income of XX billion CNY by 2025.
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Chapter 1 Clothing industry development overview
1.1 Definition and categories
1.1.1 Industry definition
1.1.2 Product categories
1.1.3 Position in the economy
1.2 Economic indicators
1.2.1 Profitability
1.2.2 Growth rate
1.2.3 Room for added value development
1.2.4 Technical characteristics and standards
1.2.5 Risks
1.2.6 Cyclical nature, seasonality and regionality
1.3 Supply chain analysis
1.3.1 Supply chain structure
1.3.2 Relationship and influence between upstream and downstream
1.3.3 Upstream-related industries
1.3.4 Downstream-related industries
1.3.5 Supply chain development overview
1.3.6 Supply chain integration
Chapter 2 Chinese clothing industry operational status
2.1 Development overview
2.1.1 Development overview
2.1.2 Development characteristics
2.1.3 Industry transition and upgrades
2.1.4 Industry transfer
2.2 Clothing industry retail analysis
2.2.1 Retail volumes
2.2.2 Retail scale
2.3 Brand analysis
2.3.1 Brand construction
2.3.2 Luxury brand development
2.3.3 Brand development problems
2.3.4 Brand development strategies
2.4 Inventory analysis
2.4.1 Inventory overview
2.4.2 The effects and origins of unreasonable inventory management
2.4.3 Solutions for problems with clothing companies
2.4.3.1 Strengthening market demand analysis and prediction capabilities
2.4.3.2 Creating regional distribution centers
2.4.3.3 Development of clothing e-commerce
2.5 Clothing industry informatization analysis
2.5.1 Informatization developments
2.5.2 Information management processes
2.5.3 Informatization management problems
2.5.4 Chinese clothing industry informatization bottlenecks
2.5.5 Informatization problems
2.5.6 Development strategies
2.6 Clothing industry problems and development strategies
2.6.1 Main problems
2.6.2 Reseller problems
2.6.3 Brand value strategies
2.6.4 Sustainable development strategies
Chapter 3 Chinese clothing industry operational indicators
3.1 Industry scale analysis
3.1.1 Number of companies
3.1.2 Capital
3.1.3 Sales
3.1.4 Profits
3.2 Industry costs
3.2.1 Sales costs
3.2.2 Main costs
3.3 Operational analysis
3.3.1 Debt repayment capabilities
3.3.2 Profitability
3.3.3 Operational capability
Chapter 4 Chinese clothing industry segment markets
4.1 Women’s clothing industry developments
4.1.1 Current developments
4.1.1.1 Development history
4.1.1.2 Market overview
4.1.1.3 Brand developments
4.1.1.4 Industry market structure
4.1.2 Development characteristics
4.1.2.1 Technical standards
4.1.2.2 Brand development characteristics
4.1.2.3 Market concentration
4.1.3 Market scale analysis
4.1.3.1 Retail scale
4.1.3.2 Pajamas
4.1.3.3 Coats
4.1.3.4 Blouses
4.1.3.5 Jackets
4.1.3.6 One-piece
4.1.3.7 Women’s pants
4.1.4 Development trends and prospects
4.1.4.1 Development prospects
4.1.4.2 Development trends
4.1.4.3 Development forecast
4.2 Men’s clothing industry developments
4.2.1 Market analysis
4.2.1.1 Retail volumes
4.2.1.2 Retail scale
4.2.2 Segment markets
4.2.2.1 Pajamas
4.2.2.2 Coats
4.2.2.3 Swimsuits
4.2.2.4 Dress shirts
4.2.2.5 Pants
4.2.3 Competitiveness analysis
4.2.4 Market trends and prospects
4.3 Children’s clothing industry development
4.3.1 Development overview
4.3.1.1 Categories
4.3.1.2 Main brands
4.3.1.3 Industry competitiveness
4.3.1.4 Profitability of luxury children’s clothing brand
4.3.2 Market analysis
4.3.2.1 Retail volume
4.3.2.2 Retail figures
4.3.2.3 Market structure analysis
4.3.3 Consumption decisions research
4.3.3.1 Research
4.3.3.2 Time of purchase
4.3.3.3 Information sources
4.3.4 Market trends and prospects
4.3.4.1 Development prospects
4.3.4.2 Market prospects and forecast
4.4 Underwear industry development
4.4.1 Segment market investment potential and market scale
4.4.1.1 Female
4.4.1.2 Male
4.4.1.3 Girls
4.4.1.4 Pregnant-use
4.4.1.5 Children
4.4.1.6 Lingerie
4.4.2 Main products market scale analysis and trends
4.4.2.1 Bras
4.4.2.2 Underpants
4.4.2.3 Thermal underwear
4.4.2.4 Shapewear
4.4.3 Underwear market development trends
4.4.3.1 Development trends analysis
4.4.3.2 Development prospects
4.4.3.3 Investment-related advice
4.5 Outdoor clothing industry development analysis
4.5.1 Sports clothing market development
4.5.1.1 Development overview
4.5.1.2 Industry characteristics
4.5.1.3 Industry development factors
4.5.2 Chinese outdoor clothing industry development trends
4.5.2.1 Competitive trends
4.5.2.2 Demand trends
4.5.2.3 Product trends
4.5.2.4 Application market development trends
4.5.3 Outdoor clothing industry development prospect analysis
4.5.3.1 Market scale predictions
4.5.3.2 Demand prospects
4.5.3.3 Industry profitability analysis
4.6 Professional wear industry development analysis
4.6.1 Development overview
4.6.1.1 Overview
4.6.1.2 Unclear definitions and large supplies
4.6.1.3 Different regional developments and low industry concentration rates
4.6.1.4 Multi-faceted operations
4.6.2 Professional wear market analysis
4.6.2.1 Market prospects
4.6.2.2 Scale analysis
4.6.2.3 Demand analysis
4.6.3 Student uniform market prospects
4.6.3.1 New opportunities
4.6.3.2 Expanding demand
4.6.3.3 Room for improvement
Chapter 5 Chinese clothing industry marketing trends and strategies
5.1 Chinese clothing marketing industry overview
5.1.1 Mobile marketing
5.1.2 Sales models of branded clothing companies
5.1.3 Offline and online interactive marketing as a clothing industry trend
5.1.4 Clothing industry marketing channel contradictions
5.2 Marketing strategies
5.2.1 Reasons behind the lack of effectiveness behind clothing expos
5.2.2 Clothing industry network marketing problems and strategies
5.2.3 Clothing retailers’ visual marketing rules and content
5.2.4 Clothing brand marketing strategies
5.2.5 5 major points for blue ocean marketing
5.2.6 International marketing channel development strategies
5.3 Clothing industry marketing methods
5.3.1 Mobile marketing
5.3.2 Online trying rooms
5.3.3 Weibo marketing
5.3.4 Wechat marketing
5.4 E-business development analysis
5.4.1 Market scale analysis
5.4.1.1 Trade scale
5.4.1.2 E-commerce market trade volumes
5.4.2 Chinese e-commerce development models
5.4.2.1 B2B
5.4.2.2 B2C
5.4.2.3 C2C
5.4.2.4 O2O
5.4.3 E-commerce uses in the clothing industry
5.4.4 Market scale analysis
5.4.5 Benefits of e-commerce
5.4.6 Main problems of e-commerce
5.4.7 E-commerce development strategies
5.4.8 E-commerce application rules
5.5 O2O marketing model analysis
5.5.1 Uniqlo
5.5.2 Metersbonwe
5.5.3 Bestseller
5.5.4 Gloria
Chapter 6 Chinese clothing competitiveness analysis
6.1 Market competitiveness
6.1.1 Competition between current companies
6.1.2 Threat of potential entrants
6.1.3 Threat of potential substitutes
6.1.4 Supplier bargaining power
6.1.5 Customer bargaining power
6.2 Competition between current companies
6.2.1 Competition between companies in different regions
6.2.2 Competition between companies of different scales
Chapter 7 Leading companies in the Chinese clothing industry
7.1 HLA
7.1.1 General overview
7.1.2 Main products
7.1.3 Operational analysis
7.1.4 Sales network
7.1.5 Competitive advantages
7.1.6 Development strategies
7.2 Youngor
7.2.1 General overview
7.2.2 Main products
7.2.3 Operational analysis
7.2.4 Sales network
7.2.5 Competitive advantages
7.2.6 Development strategies
7.3 Hongdou
7.3.1 General overview
7.3.2 Main products
7.3.3 Operational analysis
7.3.4 Sales network
7.3.5 Competitive advantages
7.3.6 Development strategies
7.4 La Chapelle
7.4.1 General overview
7.4.2 Main products
7.4.3 Operational analysis
7.4.4 Sales network analysis
7.4.5 Competitive advantages
7.5 Bosideng
7.5.1 General overview
7.5.2 Main products
7.5.3 Operational analysis
7.5.4 Sales network
7.5.5 Development strategies
7.6 Lancy Group
7.6.1 General overview
7.6.2 main products
7.6.3 Operational analysis
7.6.4 Sales network
7.6.5 Development strategies
7.7 Ellassay
7.7.1 General overview
7.7.2 Main products
7.7.3 Operational analysis
7.7.4 Sales network
7.7.5 Competitive advantages
7.8 Koradior
7.8.1 General overview
7.8.2 Main products
7.8.3 Operational analysis
7.8.4 Sales network analysis
7.8.5 Development strategies
7.9 Vgrass
7.9.1 General overview
7.9.2 Main products
7.9.3 Operational analysis
7.9.4 Sales network
7.9.5 Competitive advantages
7.9.6 Development strategies
7.10 Semir
7.10.1 General overview
7.10.2 Main products
7.10.3 Operational analysis
7.10.4 Competitive advantages
7.10.5 Development strategies
7.11 Huijie Group
7.11.1 General overview
7.11.2 Main products
7.11.3 Operational analysis
7.11.4 Sales network
7.11.5 Competitive advantages
7.12 Shanshan Holdings
7.12.1 General overview
7.12.2 Main products
7.13.3 Operational analysis
7.13.4 Sales network
7.13.5 Competitive advantages
Chapter 8 Clothing industry prospects and investment value
8.1 Current developments and forecasts
8.1.1 Operational overview
8.1.2 Development trends
8.1.3 Development direction
8.2 Development prospects
8.2.1 Development potential
8.2.2 development prospects
8.2.3 Segment market development prospects
8.3 Development trend predictions
8.3.1 Industry development predictions
8.3.2 Segment market development trend predictions
8.4 Supply and demand forecasts
8.4.1 Production volume predictions
8.4.2 Market scale predictions
8.5 Key trends for operation and manufacturing
8.5.1 Demand trends and business opportunities forecasts
8.5.2 Regional market expansion
8.5.3 E-commerce development trends
8.5.4 Self-owned brand development trends
8.6 Industry investment characteristics
8.6.1 Entry barriers
8.6.2 Operation modes
8.6.2.1 Production modes
8.6.2.2 Buying modes
8.6.2.3 Sales modes
8.6.3 Key factors for business mode success
8.6.3.1 Quality control
8.6.3.2 Differentiated management
8.6.3.3 Technical innovation
8.6.3.4 Brand development strategies
8.7 Industry development factors
8.7.1 Beneficial factors
8.7.2 Detrimental factors
8.8 Investment value analysis
8.8.1 Activity indicators
8.8.2 Potential barriers for new entrants
Chapter 9 Clothing industry investment opportunities and risk prevention
9.1 Risk analysis
9.1.1 Policies
9.1.2 Competition
9.1.3 Fashion trends
9.1.4 Brand maintenance
9.1.5 Shortage of qualified labor
9.2 Investment advice
9.2.1 Development direction
9.2.2 Main investment advice
9.2.2.1 Emphasis on brand culture creation
9.2.2.2 Brand operation capabilities
9.2.2.3 Capital support
9.2.2.4 Develop products based on market demand
9.3 Investment channels and choices
9.3.1 Financing methods and channel summary
9.3.2 Equity financing
9.3.3 Government leverage
9.3.4 Debt financing
9.3.5 Focus on private and international investment movements
Chapter 10 Clothing industry development strategies
10.1 Development strategy research
10.1.1 General strategic developments
10.1.2 Technical development strategies
10.1.3 Regional strategic planning
10.1.4 Industry strategic planning
10.1.5 Marketing brand strategies
10.1.6 Competitive strategic planning
10.2 Chinese clothing brand strategies
10.2.1 Brand marketing strategies and meaning
10.2.2 Corporate brand strategies analysis
10.2.2.1 Brand creation
10.2.2.2 Brand expansion
10.2.2.3 Brand maintenance
10.2.2.4 Brand assistance
10.2.3 Brand marketing strategy types
10.2.3.1 Singular brand strategies
10.2.3.2 Secondary brand strategies
10.2.3.3 Multiple brand strategies
10.2.3.4 New brand strategies
10.2.3.5 Cooperative brand strategies
10.2.4 Corporate brand promotion strategies
10.2.4.1 Interactive promotion
10.2.4.2 News ads
10.2.4.3 Event marketing
10.2.4.4 Online marketing
10.2.4.5 Activity sponsorship
10.2.4.6 Word-of-mouth promotion
10.3 Chinese clothing marketing strategies analysis
10.3.1 The concept of marketing strategies
10.3.2 Marketing strategy characteristics
10.3.3 Marketing strategy contents
10.3.4 Marketing strategy creation
10.3.5 Marketing strategy implementation and control
10.3.6 Marketing strategy development trends analysis
10.3.6.1 Strategy marketing
10.3.6.2 Precision marketing
10.3.6.3 Experience marketing
10.3.6.4 Service marketing
10.3.6.5 Online marketing
10.3.6.6 Harmonious marketing
10.4 Clothing industry investment strategies research
10.4.1 Clothing industry investment strategies
10.4.2 Segment market investment strategies
Chapter 11 Research conclusions and development advice
11.1 Conclusions and advice
11.2 Related industry research conclusions and advice
11.3 Development suggestions
11.3.1 Development strategies
11.3.2 Investment directions
11.3.3 Investment methods
