Summary
Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Asia-Pacific advertising industry had total revenues of $214,941.9m in 2018, representing a compound annual growth rate (CAGR) of 3.9% between 2014 and 2018.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $82,490.3m, equivalent to 38.4% of the industry's overall value. The retailer segment contributed revenues of $19,612.6m in 2018, equating to 9.1% of the industry's aggregate value.
Across the region, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field. The average amount of time an individual spends on their mobile phone in a single day is approximately 90 minutes, which equates to 23 days over the course of a year, making digital advertising a lucrative avenue to achieve growth.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts
Reasons to buy
- What was the size of the Asia-Pacific advertising market by value in 2018?
- What will be the size of the Asia-Pacific advertising market in 2023?
- What factors are affecting the strength of competition in the Asia-Pacific advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Asia-Pacific's advertising market?
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Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu, Inc.
Publicis Groupe SA
WPP plc
Omnicom Group, Inc.
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Asia-Pacific advertising industry value: $ billion, 2014-18
Table 2: Asia-Pacific advertising industry category segmentation: $ billion, 2018
Table 3: Asia-Pacific advertising industry geography segmentation: $ billion, 2018
Table 4: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials ($)
Table 7: Dentsu, Inc.: key financials (¥)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: Publicis Groupe SA: key facts
Table 10: Publicis Groupe SA: key financials ($)
Table 11: Publicis Groupe SA: key financials (€)
Table 12: Publicis Groupe SA: key financial ratios
Table 13: WPP plc: key facts
Table 14: WPP plc: key financials ($)
Table 15: WPP plc: key financials (£)
Table 16: WPP plc: key financial ratios
Table 17: Omnicom Group, Inc.: key facts
Table 18: Omnicom Group, Inc.: key financials ($)
Table 19: Omnicom Group, Inc.: key financial ratios
List of Figures
Figure 1: Asia-Pacific advertising industry value: $ billion, 2014-18
Figure 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2018
Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2018
Figure 4: Asia-Pacific advertising industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2018
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2018
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2018
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2018
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2018
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2018
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: Publicis Groupe SA: revenues & profitability
Figure 14: Publicis Groupe SA: assets & liabilities
Figure 15: WPP plc: revenues & profitability
Figure 16: WPP plc: assets & liabilities
Figure 17: Omnicom Group, Inc.: revenues & profitability
Figure 18: Omnicom Group, Inc.: assets & liabilities
