Summary
Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The Nigerian online retail sector had total revenues of $0.4bn in 2020, representing a compound annual growth rate (CAGR) of 29.4% between 2016 and 2020.
- The electrical and electronics retail segment accounted for the sector’s highest value-share in 2020, with total revenues of $0.2bn, equivalent to 63% of the sector's overall value.
- The value of the Nigerian online retail sector grew by 35.4% in 2020.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
Reasons to Buy
- What was the size of the Nigeria online retail market by value in 2020?
- What will be the size of the Nigeria online retail market in 2025?
- What factors are affecting the strength of competition in the Nigeria online retail market?
- How has the market performed over the last five years?
- Who are the top competitiors in Nigeria's online retail market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
8 Company Profiles
8.1. Mr. Price Group Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Nigeria online retail sector value: $ million, 2016-20
Table 2: Nigeria online retail sector category segmentation: $ million, 2020
Table 3: Nigeria online retail sector geography segmentation: $ million, 2020
Table 4: Nigeria online retail sector value forecast: $ million, 2020-25
Table 5: Mr. Price Group Ltd: key facts
Table 6: Mr. Price Group Ltd: Annual Financial Ratios
Table 7: Mr. Price Group Ltd: Key Employees
Table 8: Mr. Price Group Ltd: Key Employees Continued
Table 9: Nigeria size of population (million), 2016-20
Table 10: Nigeria gdp (constant 2005 prices, $ billion), 2016-20
Table 11: Nigeria gdp (current prices, $ billion), 2016-20
Table 12: Nigeria inflation, 2016-20
Table 13: Nigeria consumer price index (absolute), 2016-20
Table 14: Nigeria exchange rate, 2016-20
List of Figures
Figure 1: Nigeria online retail sector value: $ million, 2016-20
Figure 2: Nigeria online retail sector category segmentation: % share, by value, 2020
Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2020
Figure 4: Nigeria online retail sector value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the online retail sector in Nigeria, 2020
Figure 6: Drivers of buyer power in the online retail sector in Nigeria, 2020
Figure 7: Drivers of supplier power in the online retail sector in Nigeria, 2020
Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2020
Figure 9: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2020
Figure 10: Drivers of degree of rivalry in the online retail sector in Nigeria, 2020
