Summary
"Cigarettes in Ghana, 2017" is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
Per capita consumption of cigarettes in Ghana is extremely low at only 53 pieces in 2016. Nevertheless, the market has considerable potential despite a collapse in the economy in 1999 that resulted in major economic difficulties, which have only recently been overcome. Contraband is notable, however, with estimates giving it 10% of sales. Legitimate sales in 2016 are estimated at 1,425 million pieces, down 14.2% on 1990 levels. Cigarette volumes are forecast to rise 38.9% to 1.98 billion pieces by the end of 2026. Per capita consumption is set to increase by 12.1% over the same period to 59 pieces.
Scope
- Legitimate sales in 2016 are estimated at 1,425 million pieces, down 14.2% on 1990 levels.
- British American Tobacco (BAT) Ghana dominates the market with 97% of sales in 2016.
- Other manufacturers accounted for 3% of sales in 2016 compared with 15.8% in 2008.
- In 2006, it was announced that BAT Ghana was to cease local production and, since 2007, BAT has been supplying the market from Nigeria and South Africa.
- Cigarette volumes are forecast to rise 38.9% to 1.98 billion pieces by the end of 2026.
- Per capita consumption is set to increase by 12.1% over the same period to 59 pieces.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Companies Mentioned
British American Tobacco (BAT)
Philip Morris International (PMI)
Japan Tobacco Inc (JTI)
Pioneer Tobacco Company (PTC)
Target Link
Lease Tobacco and Commodities
Rafimes Company
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Table of Contents
1. Overview 5
2. Market Size 6
3. Market Structure 10
4. Manufacturers & Brands 12
5. Taxation & Retail 16
5.1. Taxation 16
5.2. Retail Prices 18
6. The Smoking Population 19
7. Production & Trade 22
7.1. Production 22
7.2. Imports 24
7.3. Exports 27
8. Operating constraints 28
8.1. Advertising Restrictions 29
8.2. Health Warnings 30
8.3. Government Restrictions 31
9. Prospects & Forecasts 32
10. Appendix 34
10.1. What is this Report About? 34
10.2. Time Frame 35
10.3. Product Category Coverage 36
10.4. Methodology 37
10.5. About GlobalData 39
10.6. Disclaimer 40
10.7. Contact Us 41
List of Tables
Table 1: Cigarette Consumption, 1990-2016 7
Table 2: Per Capita Consumption, 1990-2016 9
Table 3: Market Breakdown by Type: Filter v Plain, 2001-2015, Million Pieces 10
Table 4: Market Breakdown by Type: Filter v Plain, 2001-2015, % 10
Table 5: Market Breakdown by Cigarette Length, %, 2000-2015 10
Table 6: Market Breakdown by Blend, %, 2000-2015 11
Table 7: Market Breakdown by Pack Type, %, 2000-2015 11
Table 8: Manufacturer Sales & Market Share, 2000-2016, Million Pieces 13
Table 9: Manufacturer Sales & Market Share, %, 2000-2016 14
Table 10: Excise Rates, 2008 & 2009, Cedi/Stick 16
Table 11: Retail Prices, Alcohol & Tobacco, % change, 2003-2016 18
Table 12: Smoking Population, 1990-2016 20
Table 13: Cigarette Use by Age & Sex, 2008 21
Table 14: Cigarette Production, Million Pieces, 1990-2006 23
Table 15: Cigarette Imports, Million Pieces, 1990-2015 25
Table 16: Cigarette Imports by Country of Origin, 2005-2015, Million Pieces 26
Table 17: Cigarette Exports, Million Pieces, 1996-2015 27
Table 18: Consumption Forecasts, Million Pieces, 2016-2026 33
List of Figures
Figure 1: Methodology 37
Figure 2: GlobalData at a glance 39
