Summary
"The Baby Food Sector in Egypt, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Egyptian market.
Despite having the largest population in the Middle East, Egypt has a small market for baby food, as the cost of commercial products puts them out of reach of the majority of consumers. Poorer consumers, and those who distrust commercially prepared baby foods, continue to feed their babies in the traditional way, gradually weaning them off breast milk with herb-based drinks, such as chamomile or peppermint, or other liquids, and then on to more solid foods.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The crude birth rate has been falling since peaking at 2.7 million in 2014. Despite a drop in the number of births since 2014, consumption of baby food rose by 12% between 2011 and 2017.
- Prices of baby milk are likely to continue to increase slightly, despite various government initiatives to dampen them, although a minor swing towards third-stage products may prevent unit prices rising more quickly.
- Volume sales of cereals are expected to rise. There is significant local production of baby cereals, particularly by Nestlé, but the majority of other baby foods are imported.
- Although the bay food sector presents opportunities for manufacturers, in the sense that all categories are as yet underdeveloped, the uncertain regulatory environment, including the current emphasis on local production.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Companies Mentioned
Danone
Nestlé Egypt SAE
Hero Middle East & Africa
'
Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Meals & Others
Production and trade
Production
Imports
Exports
Company profiles
Danone
Nestlé Egypt SAE
Hero Middle East & Africa
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Births & Birth Rates by Region, 2015
Table 3: Incidence of Poverty, 2008/09-2015
Table 4: Number of Women of Childbearing Age by Age Group, 2010 & 2015
Table 5: Population by Socio-Economic Groups, 2009
Table 6: Number of Women of Childbearing Age by Age Group, 2005 & 2015
Table 7: Fertility Rates and Estimated Births by Age Group of Mothers, 2008 & 2014
Table 8: Trends in Working Women, 2010-2016
Table 9: Breastfeeding by Age of Baby, 2005-2014
Table 10: Average Duration of Breastfeeding, 2005 & 2008
Table 11: Consumption of Infant Formula, 2005 & 2008
Table 12: Sector Size, 2017, & Growth Rates, 2011-2017
Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 14: Baby Food: Manufacturer Shares by Category, %, 2017
Table 15: Baby Milks: Category Size, 2017
Table 16: Baby Milks: Category Growth, % 2011-2017
Table 17: Baby Milks: Brand Price Positioning Analysis, 2017
Table 18: Baby Milks: Manufacturer Shares, Value and Volume %, 2011-2017
Table 19: Baby Cereals: Category Size, 2017
Table 20: Baby Cereals: Category Growth, % 2011-2017
Table 21: Baby Cereals: Facings by Pack Size, 2017
Table 22: Baby Cereals & Dry Meals: Price Positioning, 2017
Table 23: Baby Cereals & Dry Meals: Manufacturer Shares, %, 2011-2017
Table 24: Baby Meals: Category Size, 2017
Table 25: Baby Meals: Category Growth, % 2011-2017
Table 26: Baby Meals & Others : Sector Segmentation, Volume & Value, 2011-2017
Table 27: Baby Meals & Others : Manufacturer Shares, Value & Volume, %, 2011-2017
Table 28: Baby Food: Sales by Outlet Type, % Volume, 2011-2017
Table 29: Economic Indicators, 2011-2018
Table 30: Key Macroeconomic Forecasts 2017-2023
Table 31: Birth & Population Projections, 2011-2023
Table 32: Baby Population, Number of Babies ’000, 2011-2023
Table 33: Baby Food: Market Value, Current Prices, 2011-2017
Table 34: Baby Food: Market Value, Constant Prices, 2011-2017
Table 35: Baby Food: Market Value, US$ Million, 2011-2017
Table 36: Baby Food: Market Volume, Tons, 2011-2017
Table 37: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 38: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 39: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 40: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 42: Baby Milks: Category Trends, 2011-2017
Table 43: Baby Milks: Market Segmentation, Value and Volume, 2011-2017
Table 44: Baby Milks: Brand Price Analysis, 2017
Table 45: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 46: Baby Meals & Others: Category Trends, 2011-2017
Table 47: Baby Food: Imports by Sector, Tons, 2011-2016
Table 48: Baby Food: Imports by Sector, US$ '000, 2011-2016
Table 49: Imports of Baby Milks & Cereals by Country of Origin, % Volume, 2015-2016
Table 50: Imports of Other Baby Food by Country of Origin, % Volume, 2015-2016
Table 51: Baby Food: Exports by Sector, Tons, 2011-2016
Table 52: Baby Food: Exports by Sector, US$ '000, 2011-2016
Table 53: Exports of Baby Milks & Cereals by Country of Destination, % Volume, 2015 & 2016
Table 54: Exports of Other Baby Food by Country of Destination, Volume, 2015 & 2016
Table 55: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 57: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 58: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 61: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 62: Baby Food: Per Capita Consumption, Grams, 2017-2023
Table 63: Baby Food: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Meals & Others: Category Trends, 2011-2017
Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Food: Sector Size, 2017-2023
Figure 16: Baby Food: Per Capita, 2017-2023
Figure 17: Baby Food: Sector Segmentation, 2023
