Summary
The Prepared Meals sector in Egypt is the third largest in value terms in Middle East & Africa region. The per capita consumption of Prepared Meals in Egypt is low when compared to the global and regional levels. Rising inflation rate and falling urbanization levels are impacting the demand for Prepared Meals in the country. The Prepared Meals sector is expected to grow at a CAGR of 3.4% during 2016-2021. Of the three markets, Ready Meals is the largest market in terms of value and volume share. Hypermarkets and Supermarkets are the leading distribution channels, while Rigid Plastics remains the most commonly used packaging material in the sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Egypt grew at a CAGR of 4.1% during 2011-2016 and is expected to grow at a CAGR of 3.4% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the Egyptian Prepared Meals sector with nearly more than half of the value share in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Egyptian Prepared Meals sector, accounted for more than half of the value share in 2016.
- The per capita consumption in the Brazil Ready Meals market is less than the per capita consumption at regional level.
- Rigid Plastics is the most commonly used packaging material with 92.85% volume share in the Brazil's Prepared Meals sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Sunbulah Co.
Koki
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Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. EGYPT IN ITS REGIONAL CONTEXT 7
3.1. EGYPT’S MARKET SHARE IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTOR 7
3.2. EGYPT COMPARED TO OTHER MAJOR COUNTRIES IN THE MIDDLE EAST & AFRICA REGION 8
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN EGYPT 9
4.2. PER CAPITA CONSUMPTION ANALYSIS - EGYPT COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA REGION 10
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE EGYPT’S PREPARED MEALS SECTOR 11
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12
4.5. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 20
6. DISTRIBUTION ANALYSIS 23
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26
7. COMPETITIVE LANDSCAPE 27
7.1. BRAND SHARE ANALYSIS BY SECTOR 27
7.2. BRAND SHARE ANALYSIS BY MARKETS 28
7.3. BRAND SHARE ANALYSIS BY CATEGORY 30
7.3.1. Pizza 30
7.3.2. Ready Meals 30
8. PACKAGING ANALYSIS 32
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 32
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 33
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 34
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 35
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 36
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS 37
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 38
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 39
9. MACROECONOMIC ANALYSIS 40
9.1. GDP PER CAPITA 44
9.2. POPULATION AND POPULATION GROWTH 45
9.3. CONSUMER PRICE INDEX 46
9.4. POPULATION BREAKDOWN BY AGE 47
10. METHODOLOGY 48
11. DEFINITIONS 49
12. APPENDIX 52
13. ABOUT GLOBALDATA 60
14. DISCLAIMER 61
15. CONTACT US 62
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME-PREPARED MEALS SECTOR 28
TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 29
TABLE 4: BRAND VALUE AND VOLUME-READY MEAL MARKET 29
TABLE 5: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 30
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 30
TABLE 7: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 30
TABLE 8: BRAND VALUE AND VOLUME-DRIED READY MEALS CATEGORY 30
TABLE 9: BRAND VALUE AND VOLUME-FROZEN READY MEALS CATEGORY 31
TABLE 10: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 40
TABLE 11: MARKET DEFINITIONS 49
TABLE 12: CATEGORY DEFINITIONS 49
TABLE 13: CHANNEL DEFINITIONS 51
TABLE 14: MARKET VALUE-BY CATEGORY (E£ MILLIONS), 2011-2021 52
TABLE 15: MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 53
TABLE 16: MARKET VOLUME-BY CATEGORY (KG MILLION), 2011-2021 54
TABLE 17: COMPONENTS OF CHANGE-BY MARKET 55
TABLE 18: PREPARED MEALS SALES DISTRIBUTION IN EGYPT-BY MARKET (E£ MILLION), 2016 55
TABLE 20: PACKAGING MATERIAL (IN MILLION PACK UNITS) 56
TABLE 21: CONTAINER TYPE (IN MILLION PACK UNITS) 56
TABLE 22: CLOSURE TYPE (IN MILLION PACK UNITS) 57
TABLE 23: OUTER TYPE (IN MILLION PACK UNITS) 57
TABLE 24: EXCHANGE RATES: (US$-E£), 2011-2021 57
TABLE 25: GDP PER CAPITA (E£) 58
TABLE 26: POPULATION 58
TABLE 27: CONSUMER PRICE INDEX 58
TABLE 28: AGE PROFILE (MILLIONS OF PERSONS) 59
List of Figures
FIGURE 1: VALUE SHARE OF EGYPT IN THE GLOBAL AND MIDDLE EAST & AFRICA PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: EGYPT COMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-EGYPT COMPARED TO GLOBAL AND MIDDLE EAST & AFRICA, 2011-2021 10
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE EGYPT’S PREPARED MEALS SECTOR, 2015-2016 11
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-EGYPT COMPARED TO THE GLOBAL AND MIDDLE EAST & AFRICA CONSUMPTION 14
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26
FIGURE 21: LEADING BRANDS IN THE EGYPT’S PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 28
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 24: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 32
FIGURE 25: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 33
FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 34
FIGURE 27: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 35
FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 36
FIGURE 29: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 37
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 38
FIGURE 31: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 39
FIGURE 32: EGYPT’S GDP PER CAPITA, 2011-2016 44
FIGURE 33: POPULATION GROWTH IN EGYPT, 2011-2016 45
FIGURE 34: CONSUMER PRICE INDEX, EGYPT, 2010-2016 46
FIGURE 35: AGE PROFILE, EGYPT, 2016 47
