Summary
"Summer in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits" report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.
COVID-19 shifts summer spending away from leisure and towards home activities, such as DIY and family garden activites, as consumers go out less and cannot holiday abroad.
The pandemic supports a drastic shift to online, with 55.1% of consumers making summer holiday purchases throug their mobile device and 48.3% through their laptop or desktop. The importance of online and delivery capabilities has consequently risen, benefiting Amazon immensely.
Alongside Amazon, Tesco was a key winner of summer with its strong online proposition putting it above other grocers, whilst benefitting from it's essential status and consumers desire to minimise shopping trips.
Scope
- Summer shopper penetration has dropped by 10.5ppts to 59.0% in 2020, due to consumers going out less, not holidaying abroad, and an overall lack of holiday shopping as a result of the COVID-19 pandemic in the UK.
- With shopper footfall yet to return to pre-COVID-19 levels, online sales have continued on an upward trajectory by offering convenience through fast home delivery and the ability to avoid physical stores.
- Consumers are increasing their online usage and spending more on food & grocery online in 2020 due to the COVID-19 pandemic. This accelerated shift in channel usage has resulted in Amazon and Tesco being this summer’s leading retailers
- With significant restraints placed on how, where, and when they could shop, consumers have become more open to switching retailers within food & grocery.
Reasons to Buy
- Use our in-depth consumer insight to learn which areas which summer product categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain summer categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each summer category.
- Understand how COVID-19 has impact summer spending.
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Table of Contents
THE KEY FINDINGS
The Key Findings
COVID-19 pandemic results in a clampdown on summer leisure spend while demand for home activities rises
Summer shoppers want convenience and prefer to shop onlin
Amazon & Tesco reign supreme across the board for summer shoppers
Consumers are considering their retail options more
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Buying dynamics
Financial wellbeing
Summer spending
Financial spending
Summer activities
Summer statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Bank holiday activities
SEASONAL FOOD AND DRINK
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Retailer used
Retailers most used
Buying dynamics
Retailer selection
Spending
BUYING FOR HOLIDAYS
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
GENERAL SUMMER PURCHASING
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2020
Retailer ratings across key measures - non-food retailers, 2020
Bank holiday products purchased - food items, 2020
Bank holiday products purchased - drink items, 2020
Products purchased - BBQ food, 2019 & 2020
Products purchased - desserts, 2019 & 2020
Products purchased - non-alcoholic drinks, 2019 & 2020
Products purchased - alcohol, 2019 & 2020
Products purchased - beach & swim, 2019 & 2020
Retailers used - beach & swim, 2019 & 2020
Products purchased - holiday healthcare, 2019 & 2020
Retailers used - holiday healthcare, 2019 & 2020
Products purchased - holiday accessories, 2019 & 2020
Retailers used - holiday accessories, 2019 & 2020
Products purchased - camping & outdoors, 2019 & 2020
Retailers used - camping & outdoors, 2019 & 2020
Products purchased - luggage & travel accessories, 2019 & 2020
Retailers used - luggage & travel accessories, 2019 & 2020
Products purchased - entertainment, 2019 & 2020
Retailers used - entertainment, 2019 & 2020
Products purchased - clothing & accessories, 2019 & 2020
Retailers used - clothing & accessories, 2019 & 2020
Products purchased - summer clothing, 2019 & 2020
Retailers used - summer clothing, 2019 & 2020
Products purchased - outdoor & gardening products, 2019 & 2020
Retailers used - outdoor & gardening products, 2019 & 2020
Products purchased - picnic, 2019 & 2020
Retailers used - picnic, 2019 & 2020
Products purchased - items for events at home, 2019 & 2020
Retailers used - items for events at home, 2019 & 2020List of Figures
Summer shopper penetration, by demographic & region, 2019 & 2020
Summer retail shopper penetration, by demographic & region, 2019 & 2020
Summer leisure shopper penetration, by demographic & region, 2019 & 2020
Financial wellbeing compared to last year, 2019 & 2020
How consumers financed summer spending, 2019 & 2020
Summer spending compared to last year, 2019 & 2020
Retail vs leisure split of spending, 2019 & 2020
Summer activities undertaken, 2020
Summer statements: agreement & disagreement, 2020
Retailers that did the best job promoting deals for summer, 2020
Bank holiday shopper penetration, by demographic & region, 2020
Bank holiday activities undertaken, 2020
Bank holiday 2020 food penetration (and by demographic)
Bank holiday 2020 drinks penetration (and by demographic)
What's driving retailer selection (food & drink shopping) 2020, & ppt change on 2019
Consumers using each channel for purchasing summer food & drink (browsed & purchased), 2020
Consumers using each store type for purchasing summer food & drink (browsed & purchased), 2020
Consumers using each device for purchasing summer food & drink (browsed & purchased), 2020
Fulfilment options for summer food & drink purchases made online, 2019 & 2020
Top 10 retailers shopped at for summer food & drink, 2019 & 2020
Top 10 retailers most shopped at for summer food & drink, 2019 & 2020
Summer food & drink - consumers switching from their usual main retailer, 2019 & 2020, and by demographic, 2020
Summer food & drink - reasons for switching main retailer, 2020 & ppt change on 2019
Summer food & non-alcoholic drink spend, 2020 & monetary change on 2019
Summer alcoholic drink spend, 2020 & monetary change on 2019
Summer food & drink 2020 penetration (and by demographic) & 2019 summer food & drink penetration
Summer 2020 BBQ food penetration (and by demographic) & 2019 BBQ food penetration
Summer 2020 salads penetration (and by demographic) & 2019 salads penetration
Summer 2020 cooked meats penetration (and by demographic) & 2019 cooked meats penetration
Summer 2020 snacks penetration (and by demographic) & 2019 snacks penetration
Summer 2020 condiment & relishes penetration (and by demographic) & 2019 condiment & relishes penetration
Summer 2020 fish & other seafood (and by demographic) & 2019 fish & other seafood penetration
Summer 2020 desserts penetration (and by demographic) & 2019 desserts penetration
Summer 2020 non-alcoholic penetration (and by demographic) & 2019 soft drinks penetration
Summer 2020 alcohol penetration (and by demographic) & 2019 alcohol penetration
Planned/impulse purchases (overall food & drink shopping), 2019 & 2020
Planned/impulse purchases (food & drink categories), 2019 & 2020
What's driving retailer selection (holiday shopping), 2020, & ppt change on 2019
Consumers using each channel for holiday shopping (browsed & purchased), 2020
Consumers using each store type for purchasing holiday shopping (browsed & purchased), 2020
Consumers using each device for purchasing holiday shopping (browsed & purchased), 2020
Fulfilment options for holiday shopping purchases made online, 2019 & 2020
Average spend on holiday shopping, 2020 & value change on 2019
Top 10 retailers shopped at for holiday shopping, 2019 & 2020
Summer 2020 holiday shopping penetration (and by demographic) & 2019 holiday shopping penetration
Summer 2020 beach & swim penetration (and by demographic) & 2019 beach & swim penetration
Summer 2020 holiday healthcare penetration (and by demographic) & 2019 holiday healthcare penetration
Summer 2020 holiday accessories penetration (and by demographic) & 2019 holiday accessories penetration
Summer 2020 camping & outdoors penetration (and by demographic) & 2019 camping & outdoors penetration
Summer 2020 luggage & travel accessories penetration (and by demographic) & 2019 luggage & travel accessories penetration
Summer 2020 entertainment penetration (and by demographic) & 2019 entertainment penetration
Summer 2020 clothing & accessories penetration (and by demographic) & 2019 clothing & accessories penetration
Planned/impulse purchases (holiday shopping), 2019 & 2020
Planned/impulse purchases (holiday shopping categories), 2019 & 2020
What's driving retailer selection (general summer purchasing), 2020, & ppt change on 2019
Consumers using each channel for purchasing general summer items (browsed & purchased), 2020
Consumers using each store type for purchasing general summer items (browsed & purchased), 2020
Consumers using each device for purchasing general summer items (browsed & purchased), 2020
Fulfilment options for general summer purchases made online, 2019 & 2020
Average spend on general summer products, 2020 & monetary value change on 2019
Top 10 retailers shopped at for general summer purchases, 2019 & 2020
Summer 2020 general summer purchases penetration (and by demographic) & 2019 general summer purchases penetration
Summer 2020 summer clothing penetration (and by demographic) & 2019 summer clothing penetration
Summer 2020 outdoor & gardening products penetration (and by demographic) & 2019 outdoor & gardening products penetration
Summer 2020 picnic penetration (and by demographic) & 2019 picnic penetration
Summer 2020 items for events at home penetration (and by demographic) & 2019 items for events at home penetration
Planned/impulse purchases (general summer purchasing), 2019 & 2020
Planned/impulse purchases (general summer purchasing categories), 2019 & 2020
