Summary

"Food & grocery Retailing in Hungary, Market Shares, Summary and Forecasts to 2022" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Hungary retail environment. In addition, it analyzes the key consumer trends influencing Hungary food & grocery industry.

Food & grocery accounted for the highest share of 62.3% of overall retail sales and remained the largest sector in 2017. The sector is forecast to grow at a CAGR of 4.1% during the forecast period to reach Ft6,631.1 billion by 2022, driven by a recovering economy, declining unemployment, and an increase in wages.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in food & grocery category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in food & grocery sector
- Qualitative and quantitative insights of changing retail dynamics in food and grocery sector.

Scope

- Hungary retail market is forecasted to grow at a CAGR of 4.7% during 2017-2022
- Changing consumption patterns and retailers’ aggressive expansions drive growth
- Hypermarkets, supermarkets and hard-discounters remain the dominant channel
- E-commerce registers strong growth, although penetration is low
- A consolidated market with the top 10 retailers commanding 74.9% share in 2017
- Viva’s addition of 13 stores in 2017 aided sales growth.

Reasons to buy

- Gain a comprehensive knowledge on food and grocery sector in the Hungary retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in food and grocery category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the food and grocery market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the food and grocery market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Hungary retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Companies Mentioned
Coop
Spar
CBA
Tesco
Real
Lidl
Auchan
Penny
Aldi
Viva