Summary
The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births. Although the convenience of baby food is attractive, breastfeeding remains important, whilst safety has also been an issue. Volume sales of baby food declined by 1.9% and value sales increased by 17.4% in 2006. Milks accounted for the majority of sales of baby food with 70% of value. Cereals is the second largest sector, accounted for 25.5%, meals and finger foods accounted for 3.6% and drinks was the smallest sector of the market with 1.1% of retail sales value in 2016. The number of births is expected to decline and the long-term trend towards increased breastfeeding will also severely hamper growth in future. Up to 2022, retail sales are expected to increase by roughly 1%, while volume sales may decline by 8%.
Key Findings
- The volume sales of baby food market declined by 1.9% during 2010 to 2016 and value sales have increased by 17.4% at current prices.
- All sectors, except drinks, have experienced value growth since 2010.
- Milks account for the majority of sales of baby food with 70% of value and 61 % of volume in 2016.
- The baby milk market in Taiwan consists almost entirely of powder products.
- The only multi-national currently to manufacture in Taiwan is Standard Foods.
- In recent years drugstores and baby stores have greatly increased their share of sales and have now overtaken supermarkets and hypermarkets.
Synopsis
“The Baby Food Market in Taiwan 2017” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Taiwanese market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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Introduction
Executive Summary
Definitions
Background to the Market
Births - Live Birth Rates
Births - Birth Rates by Region
Births - Incentives for Child Birth
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key Features And Developments
Market Overview
Manufacturers Shares
The Future
Sector Analysis
Baby Milks
Baby Cereals and Dry Meals
Baby Meals and Finger Foods
Baby Drinks
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nestlé Taiwan Ltd
Mead Johnson Nutrition (Taiwan) Ltd
Standard Foods Corporation
Abbott Laboratories Services Corp, Taiwan Branch
Other Manufacturers
Distribution
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata
Table 1: Birth and Population Trends, 2006-2016
Table 2: Live Births By Region, 2012 and 2014
Table 3: Trends in Marriages and Divorces, 2010-2015
Table 4: Women of Child-Bearing Age, by Age Groups, 2010 and 2015
Table 5: Live Births by Age Group of Mother, %, 2010-2015
Table 6: Number of Working Women, 2010-2016
Table 7: Exclusive Breastfeeding Rates, 2004-2015
Table 8: Breastfeeding Trends among Mothers who Deliver in Baby Friendly Hospitals
Table 9: Breastfeeding Rates by Location, 2011
Table 10: Market Size, 2016, and Growth Rates, 2010-2016
Table 11: Baby Food: Trends in Manufacturer Shares, Value, %, 2010-2016
Table 12: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 13: Projected Market Size, 2022, and Growth Rates, 2016-2022
Table 14: Baby Milks: Brand Price Positioning Analysis, 2016
Table 15: Baby Milks: Facings Allocation by Pack Size
Table 16: Baby Milks: Manufacturer Share Trends, 2010-2016
Table 17: Baby Cereals and Dry Meals: Brand Price Positioning Analysis, 2016
Table 18: Baby Cereals and Dry Meals : Manufacturer Shares, 2010-2016
Table 19: Baby Meals: Brand Price Positioning Analysis, 2016
Table 20: Finger Foods: Brand Price Positioning Analysis, 2016
Table 21: Baby Meals and Finger Foods: Manufacturer Shares, 2010-2016
Table 22: Baby Drinks: Brand Price Positioning Analysis, 2016
Table 23: Baby Drinks: Manufacturer Shares, 2010-2016
Table 24: Sales of Baby Food by Outlet Type, 2010-2016
Table 25: Economic Indicators, 2010-2017
Table 26: Key Macro-Economic Forecasts, 2016-2022
Table 27: Birth and Population Projections, 2010-2022
Table 28: Number of Women of Childbearing Age by Age Group, 2015 and 2022
Table 29: Baby Population, Number of Babies, 2006-2022
Table 30: Baby Food: Market Value, Current Prices, 2010-2016
Table 31: Baby Food: Market Value, Constant Prices, 2010-2016
Table 32: Baby Food: Market Value, US$ Million, 2010-2016
Table 33: Baby Food: Market Volume, Tons, 2010-2016
Table 34: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 35: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 36: Baby Food: Per Capita Expenditure, US Dollars Prices, 2010-2016
Table 37: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 38: Baby Milks: Sector Trends, 2010-2016
Table 39: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Table 40: Baby Milks: Brand Price Analysis, 2016
Table 41: Baby Cereals and Dry Meals: Sector Trends, 2010-2016
Table 42: Meals and Finger Foods: Sector Trends, 2010-2016
Table 43: Drinks: Sector Trends, 2010-2016
Table 44: Imports of Baby Food by Type, Value and Volume, 2010-2015
Table 45: Imports of Baby Milks and Cereals by Country of Origin, Value and Volume, 2014 and 2015
Table 46: Exports of Baby Food by Type, Value and Volume, 2010-2015
Table 47: Exports of Baby Milks and Cereals by Country of Origin, Value and Volume, 2013-2015
Table 48: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 49: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 50: Baby Food: Market Value Forecasts, US Dollar Million, 2016-2022
Table 51: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 52: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 53: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 54: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 55: Baby Food: Per Capita Consumption, Grams, 2016-2022
Table 56: Baby Food: Facings Allocation by Product Type
Nestlé Taiwan Ltd
Mead Johnson Nutrition (Taiwan) Ltd
Standard Foods Corporation
Abbott Laboratories Services Corp
Hipp.
