Summary
The baby food market experienced negative growth in South Korea. The decline in number of births in 2013, 2014, and 2016 brought about a corresponding drop in baby food consumption. Overall consumption fell by 5.5% and retail sales increased by 13.6% in current price terms and 2.1% at constant prices between 2010 and 2016. Baby Milk dominates, claiming over 60.9% of the total market. Cereals and dry meals have fared less well in terms of volume sales, registering 21.9% and wet meals and others sector remains small with 17.2%. The decline in the birth rate in future will inevitably have an impact on overall volume in the market. Overall, the market is therefore expected to grow by only 2.3% in volume and by 19.5% in value by 2022.
Key Findings
- Overall consumption fell by 5.5% and retail sales increased by 13.6% in current price terms and 2.1% at constant prices between 2010 and 2016.
- Meals and others is the fastest growing baby food category, comprising 17.2% of overall baby food volumes by 2016.
- The vast majority of baby food sold in Korea is manufactured within the country.
- Multinational representation is very low in South Korea, due mainly to the supremacy of the two leading domestic suppliers, Namyang and Maeil.
- Sales via e-commerce have expanded rapidly in recent years as many overseas brands are available online, and an increasing number of mothers are buying these products.
Synopsis
“The Baby Food Market in South Korea 2017” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the South Korean market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
Live Births by Region
Births - Measures to Boost the Birth Rate
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key Features and Developments
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals and Dry Meals
Baby Meals and Others
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Namyang Dairy Products
Maeil Dairy Industries
IlDong Foodis Co
Pasteur Milk Co Ltd
Other Manufacturers
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
Table 1: Birth and Population Trends, 2006-2016
Table 2: Live Births by City and Province ('000), 2013-2015
Table 3: Marriage and Divorce Trends, 1995-2016
Table 4: Composition of Live Births by Age Group of Mothers, %, 2010-2015
Table 5: Economically Active Women by Age Group, 2011 and 2016
Table 6: Breastfeeding Prevalence, %, 1970-2009
Table 7: Exclusive Breastfeeding Rates by Age of Baby, %, 2000-2012
Table 8: Breastfeeding Rates by Age of Baby, %, 1998/2000, 2007/2008, 2012
Table 9: Market Size, 2016, and Growth Rates, 2010-2016
Table 10: Baby Food: Manufacturer Shares, Value, %, 2010-2016
Table 11: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 12: Projected Market Size, 2022, and Growth Rates, 2016-2022
Table 13: Baby Milk Powder: Brand Price Positioning Analysis, 2016
Table 14: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
Table 15: Baby Milks: Facings Allocation by Type of Packaging, 2016
Table 16: Baby Milk Powder : Facings Allocation by Pack Size, 2016
Table 17: Liquid Baby Milks: Facings Allocation by Pack Size, 2016
Table 18: Baby Milks: Manufacturer Shares, Value and Volume, %, 2010-2016
Table 19: Baby Cereals and Dry Meals: Brand Price Positioning Analysis, 2016
Table 20: Baby Cereals: Facings Allocation by Pack Size, 2016
Table 21: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2010-2016
Table 22: Wet Meals: Brand Price Positioning Analysis, 2016
Table 23: Drinks: Brand Price Positioning Analysis, 2016
Table 24: Finger Foods: Brand Price Positioning Analysis, 2016
Table 25: Wet Baby Meals : Facings Allocation by Type of Packaging, 2016
Table 26: Drinks : Facings Allocation by Type of Packaging, 2016
Table 27: Finger Foods : Facings Allocation by Type of Packaging, 2016
Table 28: Wet Meals: Facings Allocation by Pack Size, 2016
Table 29: Drinks: Facings Allocation by Pack Size, 2016
Table 30: Finger Foods: Facings Allocation by Pack Size, 2016
Table 31: Baby Meals and Others: Manufacturer Shares, Value and Volume, %, 2010-2016
Table 32: Namyang Dairy Products: Sales and Profit Trends, 2010-2016
Table 33: Maeil Dairy Industries: Financial Highlights, 2010-2016
Table 34: IlDong Foodis Co: Sales Profit Trends, 2010-2015
Table 35: Packaged Food Sales by Channel, ₩ Billion, 2009-2015
Table 36: Baby Food: Sales by Outlet Type, % Value, 2008-2016
Table 37: Economic Indicators, 2010-2016
Table 38: Key Macro-Economic Forecasts, 2016-2022
Table 39: Birth and Population Projections, 2012-2022
Table 40: Baby Population, Number of Babies ('000), 2005-2022
Table 41: Baby Food: Market Value, Current Prices, 2010-2016
Table 42: Baby Food: Market Value, Constant Prices, 2010-2016
Table 43: Baby Food: Market Value, US$ Million, 2010-2016
Table 44: Baby Food: Market Volume, Tons, 2010-2016
Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 47: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 48: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 49: Baby Milks: Sector Trends, 2010-2016
Table 50: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
Table 51: Baby Milks - Powder: Brand Price Analysis, 2016
Table 52: Baby Milks - Liquid: Brand Price Analysis, 2016
Table 53: Baby Cereals and Dry Meals: Sector Trends, 2010-2016
Table 54: Baby Meals and Others: Sector Trends, 2010-2016
Table 55: Milk and Other Infant Food: Origin of Imports, Tons, 2011-2015
Table 56: Milk and Other Infant Food: Origin of Imports, US$'000, 2011-2015
Table 57: Milk and Other Infant Food: Export Destinations, Tons, 2011-2015
Table 58: Milk and Other Infant Food: Export Destinations, US$ '000, 2011-2015
Table 59: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 60: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 61: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 62: Baby Food: Market Volume Forecasts, Tons, 2016-2022
Table 63: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 65: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022
Table 66: Baby Food: Per Capita Consumption, Grams, 2016-2022
Table 67: Facings Allocation by Product Type
Namyang Dairy Products
Maeil Dairy Industries
IlDong Foodis Co
Pasteur Milk Co Limited (Lotte)
Abbott Korea Ltd
Dr Chung's Food Co Ltd
Nestlé Korea Ltd
Boryung Medience
Ivenet Co. Ltd
LG HandH
