Snacking has become the dominant eating occasion globally — replacing structured mealtimes in many markets and driving sustained volume and value growth for companies with strong positions in salty snacks, confectionery, and sweet baked goods. PepsiCo's Frito-Lay, Mondelēz's biscuits and chocolate, and Mars Wrigley's confectionery portfolio collectively dominate the global snacking competitive landscape.
This report provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs.
Topics Covered
• Salty Snacks and Crisps
• Chocolate and Confectionery
• Biscuits and Cookies
• Sweet Baked Goods
• Nutrition and Protein Bars
• Snacking Occasion Analysis
• GLP-1 Impact on Snacking
Table of Contents
1. Executive Summary
2. Market Overview
3. Salty Snacks and Crisps
4. Chocolate and Confectionery
5. Biscuits and Cookies
6. Sweet Baked Goods
7. Nutrition and Protein Bars
8. Snacking Occasion Analysis
9. Competitive Landscape
10. Regional Market Analysis
11. Strategic Conclusions and Recommendations
12. Appendix
List of Tables
Table 1. Market Size and Growth 2025
Table 2. Segment Breakdown 2025
Table 3-8. Topic-Specific Analysis Tables
Table 3. Leading Companies — Portfolio and Market Share 2025
Table 4. M&A and Innovation Activity 2023-2025
Table 5. Regional Analysis
Table 6. Key Risks and Mitigation Strategies
Companies Profiled
Ferrero
General Mills
Haribo
Hershey
Lindt
Mars
Mondelēz
Nestlé
