Summary
As Latvians are becoming healthier, there is a growing consumption of healthier drinks being observed. The rise in the excise duty for alcoholic drinks brought bigger changes in the consumption patterns than initially expected; FABs and beer saw the most significant consumption losses. The dairy market is still unstable in Latvia - the price of milk continues to decrease, which, resulted in the growing consumption of milk products. The economic mood in the country was positive during Q4-15 and that was reflected in overall beverage consumption volumes.

Key Findings
- The growth for packaged water is mainly attributed to the dry weather in Latvia during the Q4-15, which resulted in a water shortage for people using water wells

- As the economic situation in the country is becoming better and purchasing power is increasing, more people can now afford to buy premium beverage products

- Latvians are trying to live healthier lives which saw a rise in low calorie drinks, such as reduced calorie cola

- The consumption of beer was mainly affected by the rise in excise duty making the category more expensive

- Despite hot beverage prices falling in Latvia during Q4-15, the atypically warm months negatively affected their consumption in Latvia

Synopsis
Canadean's Latvia Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Latvia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Latvia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation