Summary
Soft drinks and hot beverages have shown positive growth while alcohol consumption was flat in this quarter. Packaged, enhanced and flavored water showed double-digit growth for carbonated water products clearly sourcing consumption from lapsed carbonates drinkers. Energy drinks and iced/RTD tea drinks saw a lower growth while iced/RTD coffee drinks sales continued to accelerate. A noticeable slowdown in craft beer consumption was seen although sales still growing, driven largely by new product introductions.

Key Findings
- Supermarket sales were especially strong over the period, with Private Label up in carbonated water, helped by a double digit rise in the sales through grocery channels

- Hard soda segment continued to evolve with the introduction of alcoholic seltzer drinks

- On-premise consumption of iced/RTD coffee drinks continued at a strong pace thanks to further expansion of the offerings in quick service restaurants, coffee shops and other 'on the go' outlets

- Innovation has been an important factor in the recent growth in enhanced water category, especially outside of mainstream grocery channels

Synopsis
Canadean's United States of America Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the United States beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in United States to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation