Summary
Sports drinks, energy drinks and flavored water showed an exceptional performance in this quarter driven by price strategies and growth of market leaders. Growth of flavored water was majorly driven by the adas segment. While hot beverages also grew in Q2-16 assisted mainly by the on-premise distribution, innovation and low temperatures. Large modern retail stood out with a very positive performance, based on the great performance of Private Label in the packaged water category.

Key Findings
- Wine continued to be very positive, boosted by both imported and national brands

- Energy drinks reported an outstanding growth rate, boosted mainly by convenience stores and on-premise consumption

- Tonics and mixers grew at a double digit rate, driven by a good performance in on-premise channels

- Still drinks slightly recovered from its negative performance in Q1

Synopsis
Canadean's Mexico Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation