Summary

During the fourth quarter of the year 2016, carbonates growth was supported by the cola segment, Coca-Cola continued to report positive trends. Flavored water continued to grow at a fast pace, both carbonated and still gained market share. All categories in alcoholic drinks recorded growth except cider due to competition from wine which seems to be perceived as trendier beverage.

GlobalData’s Mexico Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity

Scope

- A huge growth was experienced for Q4-16 in the flavored water category.
- A decline was reported for Q4-16 for the fruit powder category, affected by competition from flavored water and nectars.
- A massive decline was reported in Q4-16 for Iced/RTD tea drinks category, which was affected by the positive performance of flavored water.
- Sports drinks achieved a very impressive growth rate in Q4-16.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation