Summary
The limonata segment within still drinks was particularly popular. Dairy drinks benefited from the performance of PL white milk sales and ayran drinks. Carbonates consumption achieved a positive result, the category received the support from marketing strategies during the New Year. There were higher prices for beverage products during the Q4-15, this had an impact on consumption.

Key Findings
- Successful growth was achieved within the chilled segment of the white milk category , it was supported by Private Label chilled white milk

- A shift away from bulk/HOD water due to health concerns contributed to growth in the packaged water category

- The restrictions on advertising impacted the growth of spirits

- The cold winter months are important for hot tea and coffee consumption and new flavour developments have encouraged growth

Synopsis
Canadean's Turkey Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation