Summary
ACB performed flatly during the final quarter, with slightly positive development. There was positive growth for packaged water in the final quarter, as consumers increasingly turned to water as part of the health and wellness trend. Beer enjoyed a small growth rate in Q4-15 and in 2015 overall, due in particular to growth from radler beers and the low and zero alcohol segments.

Key Findings
- Carbonated water, although growing, is losing ground to still water. Here the recovery from the economic crisis is likely to have a strong impact

- Spirits does have a few flagship products that are performing better than others, such as gin and vodka. This is very much related to the current fashion among younger generations who go out drinking

- Despite increasing production of raw farmgate milk, white milk consumption is decreasing in the Netherlands

- The hot tea is benefitting from the plethora of flavours and styles available on the market and also from the ever increasing health and wellness trend

Synopsis
Canadean's Netherlands Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in the Netherlands to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation