Summary
Health awareness around sugar content in soft drinks, safe drinking limits for alcoholic drinks and nutritional benefits of dairy drinks continue to shape trends across the market. Milder weather during Q4-15 benefited categories such as packaged water, but only slowed declines in other categories (including beer) and was less favourable towards hot drinks. Retailers and discounters have attracted much media attention due to low priced white milk in the UK, which led to farmer protests

Key Findings
- Recent flooding and shifting consumer health awareness were factors influencing a double-digit increase in packaged water consumption in Quarter 4

- Promotional activities during the Rugby World Cup and the festive season helped to slow the rate of decline for beers

- Protein milks are increasing as interest in 'value added' white milk continues

- With many consumers adding fruit, green and herbal teas to their shopping basket, consumers are focusing more on health issues, which has stimulated growth within herbal and specialty hot teas

Synopsis
Canadean's Republic of Ireland Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Republic Of Ireland beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Republic Of Ireland to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation