Summary
There is weak growth in the economy at present, with little growth in consumption levels. Thus soft drinks did not generally perform as well as expected in Q4-15, with consumption losses recorded in packaged water, juice, nectars, squash/syrups, still drinks and iced/rtd tea drinks. There was mixed fortunes for the dairy drinks category in the final quarter. All alcoholic drinks saw reasonable growth in Q4-15 except spirits, due to the festive season.

Key Findings
- All commercial beverages performed flatly during the reporting quarter due to the lack of a decent weather

- Packaged water consumption levels declined in 2015 on a full year basis, driven by poor results in Q3-15 due to the below par summer weather, with July being the worst month weather-wise

- The beer market ended the year positively, with the chance of more considerable growth scuppered by weaker consumption in the second and third quarters

- White milk consumption was down in Q4-15, and also in 2015 overall, continuing the downward trend seen in recent years

- Drinking yogurt continues to struggle against the strength of the larger fermented milk products, such as Biola

- Hot tea consumption levels grew in Q4-15, helped by the cooler autumn weather, ending the year with overall sales volumes up

Synopsis
Canadean's Norway Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Norway beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Norway to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation