Summary
Consumers are reducing their sugar intake across Europe, but there were few reduced/no sugar product launches in in 2015. Many nightlife venues experienced an overall drop in sales in Q4. The sports drinks category showed strong growth for a second quarter in a row which had not happened since 2011. PL soft drinks volume overall suffered from price competition for branded products.

Key Findings
- Sports drinks in 2015 benefited from favorable summer weather and price promotions

- Packaged white milk imports increased

- Hot coffee sales grew positively in Q4-15 compared to the same quarter last year, the popularity of coffee chains helped achieve this successful performance

- Beer sales increased in volume in Q4-15 compared to Q4-14, increased price promotions were a driver in this growth

Synopsis
Canadean's France Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the France beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in France to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation