Summary
Despite a stable quarter, annually all commercial beverage volumes fell in 2015 following a disappointing summer. Alcoholic drinks sales were down overall. Soft drinks overall were flat for the final quarter; they were down on overall 2014 volumes, influenced by a poor summer and other factors. Overall prices fell marginally during the Q4-15.

Key Findings
- There has been a sharp drop in cooler units, this had an impact on consumption of bulk/HOD water

- The number of active breweries in Finland is growing, as the microbrewery segment continues to boom

- For the dairy drinks market, price was an important determining factor for consumers when making purchasing decisions

- Limited positive activity was recorded, as the economic downturn continued to have a negative impact on hot coffee

Synopsis
Canadean's Finland Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Finland beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Finland to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation