Summary
The Danish commercial beverages market remained almost flat in quarter 4 and for the year overall. Low prices in domestic supermarkets and assumed falling Border shop sales supported the soft drinks market in Q4-15. Fierce price competition enabled consumers to afford more branded soft drinks products, with the notable exception of squash/syrups, where branded products cannot match PL on price. Whilst the festive period and price discounts encouraged increased consumption of lower volume alcoholic drinks categories, overall beer volumes continued to drop.

Key Findings
- Carbonated packaged water remains in positive territory. This continues to be driven by the flavored segment and an assumed drop in Border sales

- Post-mix sales are an indicator that on-premise consumption of carbonates may be growing

- Non-alcoholic beers bucked the overall beer trend to record steep growth in the Quarter

- Falling farm gate prices have pushed down prices for white milk in supermarkets, as the value of the market has fallen, despite a strong year for branded products

Synopsis
Canadean's Denmark Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Denmark beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Denmark to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation