Summary
Alcoholic drinks remained broadly stable in Q4-15. Wines, however, gained share, driven by increased sales in modern retail, thanks to the wide range on offer and the improved presentation of wine in-store. Overall liquid dairy consumption declined during Q4-15. Across the main product categories, only premium product varieties were able to buck the negative trend. Sales of soft drinks grew positively in Q4-15 compared to the last period, principally driven by the continuing strong performance of packaged water.

Key Findings
- Alcohol free beer continues to out-perform the market, targeted in particular at day-time drinking when consumption of alcohol has become increasingly socially unacceptable

- PL brands made strong gains for soft drinks during the quarter, largely thanks to booming sales in the discount channel

- At home consumption of bulk/HOD water is expanding, driven by the convenience of the product and the stylish, modern image of water cooler systems

- The declining trend in white milk consumption continued in Q4-15

- The Private Label share for cultured dairy drinks is significantly lower than that for white milk owing to the presence of strong brands, both from Austria and neighbouring countries

- Sales in modern retail are in decline, with filter coffee bearing the brunt of the losses, despite continuing to account for over two thirds of total sales through this channel

Synopsis
Canadean's Austria Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation