Over the past 50 years, the minority populations in the U.S. have increasingly integrated into the mainstream of American food culture. Hispanic foods in particular have been important points of contact and integration, especially for Hispanics who have in the last five decades contributed tortillas, tacos, burritos, and salsa to popularize Hispanic foods in the kitchen, at home, and in restaurants.
The author estimates that the Hispanic food market has become a part of American food culture for at least a third and perhaps as much as half of the total U.S. population. Hispanic foods are a familiar presence for about another third of the U.S. population. The remaining block of consumers, 20% to 30%, has either not shown an interest in stepping outside their comfort zone by trying Hispanic foods, or have outright rejected Hispanic food's tastes and textures.
Marketers of Hispanic meals and beverages aim to remain competitive by providing loyal Hispanic foods consumers with new cultural taste experiences, leveraging Hispanic food culture's aura of authenticity that appeals to consumers. Hispanic foods marketers are seeking ways to integrate their products into other food trends, especially into the growing demand for “free from” foods. These marketing methods will be crucial to both longtime Hispanic foods consumers as well as newcomers to the market. Further, the Hispanic food market now offers more mainstream versions of its products to consumers still wary of the Hispanic food culture.
The new report, "Hispanic Foods and Beverages in the U.S., 6th Edition", covers Hispanic food marketers' efforts as well as consumer behavior. The report projects that sales in the Hispanic foods market in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual growth rate (CAGR) of 3.8%. Supporting this solid growth will be the ongoing increase of the Hispanic population in the U.S., both in numbers and as a share of the total population; the growing sophistication of the mainstream population in terms of their acceptance of and desire for Hispanic food culture; and the creative efforts of Hispanic foods marketers to fulfill consumer desire.
Scope and Methodology
"Hispanic Foods and Beverages in the U.S., 6th Edition" covers consumer likes and dislikes about the Hispanic food market and how marketers are moving to meet consumer behavior. Categories addressed in the report include tortillas, tortilla chips, salsa, taco kits, sauces and spices, non-alcoholic beverages, Hispanic coffees brands, and alcoholic beverages, among others.
Market estimates within this report were based on both public and syndicated data sources. The author has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.
Sales and market size data sources include:
IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month.
National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.
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Chapter 1 Executive Summary
Scope of This Report
Products Outside Scope
A Note about Nomenclature
Methodology
The Market for Hispanic Foods and Beverages
Market Trends
Table 1-1 Distribution of the Projected Population by Hispanic Origin and
Race for the United States, Number in Thousands and Percent: 2015 to 2060
Table 1-2 Total U.S. Retail Sales of Hispanic Foods and Beverages, 2011-2015 (in millions)
Table 1-3 Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2016-2020 (in millions)
The Competitive Environment
Figure 1-1 Major Hispanic Food and Beverage Marketers Share of Total Sales, 2015
Retailer Environment
Foodservice Environment
Table 1-4 Menu Penetration by Major Hispanic Food Types, 2005 vs. 2016
New Products and Trends
The Consumer
Table 1-5 Hispanic Food Consumption at Home and Away From Home
Chapter 2 Market Trends
Key Points
Growth and Change in Population as a Market Factor
Hispanic Influence on U.S. Food and Beverage Market Continues to Grow
Hispanics Will Account for a Quarter of Total U.S. Population by 2050
Table 2-1 Distribution of the Projected Population by Hispanic Origin and
Race for the United States, Number in Thousands and Percent: 2015 to 2060
Figure 2-1 Hispanic vs. Non-Hispanic Shares of Total Population in the U.S., 2015
Dynamics of the Hispanic Population
Consumers of Hispanic Foods and Beverages Are Wide and Varied
Disparities Among Hispanic Millennials
Figure 2-2 Hispanic vs. Non-Hispanic Share of ‘Under 25’ Population in the U.S., 2015
Mexico Accounts for Two-Thirds of U.S. Hispanics
Table 2-2 Hispanic Population by Country of Origin, 2014 (in thousands)
Figure 2-3 Country of Origin for U.S. Hispanic Population, 2015
Central American Population Grows Fastest, Mexican Grows the Most
U.S.-Born Latinos Spark Hispanic Population Growth
Figure 2-4 Percent of U.S.-Born vs. Foreign-Born Hispanics, 2005 vs.2014
Figure 2-5 U.S.-Born vs. Foreign-Born Hispanics as Percent of Total
Hispanic Population Growth, 2006-2014
But Acculturation Leading to Lower Birth Rates
Changing Language Skills
Differences in Acculturation Have Many Implications
Table 2-3 Attitudes of U.S-Born and Foreign-Born Hispanics Toward
Maintaining Hispanic Culture: By Acculturation Segment, 2015
Hispanics’ Buying Power a Significant Force in the Economy
Table 2-4 Share of Total Annual Consumer Expenditures by Hispanic
Households: By Expenditure Category, 2012 vs. 2015
Expenditures on Food at Home Show Modest Gain
Figure 2-6 Average Amount Spent Annually for Food at Home by Hispanic
vs. Non-Hispanic Households, 2012-2015
Figure 2-7 Increase in Aggregate Spending for Food at Home by Hispanicvs. Non-Hispanic Households, 2012 vs. 2015
Figure 2-8 Hispanic Households as Percent of Total Aggregate Spending on Food at Home, 2012-2015
Hispanic Buying Power on the Rise
Hispanic Food Insecurity
What Are Hispanic Foods and Beverages?
Common Hispanic Foods and Beverages
Table 2-5 Selected Hispanic Foods and Beverages
Table 2-5 Selected Hispanic Foods and Beverages (cont’d)
Table 2-5 Selected Hispanic Foods and Beverages (cont’d)
Driving the Market
‘Free From’ Foods Expanding
Organics on the Rise
Illustration 2-1 La Tortilla Factory Organic Sprouted Wheat Tortillas
Illustration 2-2 La Tortilla Factory Gluten Free Wraps
Illustration 2-3 Siete Almond Flour and Cassava & Coconut Tortillas
100% Natural
Illustration 2-4 Goya Tropical Fruit Beverages
Ancient Grains
Illustration 2-5 Goya Natural Super Grains
Market Size and Growth
Hispanic Food and Beverage Sales Top $17 billion in 2015
Table 2-6 Total U.S. Retail Sales of Hispanic Foods and Beverages 2011-2015 (in millions)
Figure 2-9 Overall Shares of Hispanic Foods and Beverages, 2015
Most Categories Exhibit Solid Growth
Table 2-7 IRI-Tracked Hispanic Foods, 2015-2015 (in millions)
Hispanic Cheeses
Table 2-8 Retail Sales of Hispanic Cheeses, 2011-2015 (in millions)
Hispanic Beverages
Non-Alcoholic Beverages
Coffee
Beer
Wines and Spirits
Figure 2-10 Category Shares of Hispanic Beverages, 2015
Future Market Growth
Market Forecast
Hispanic Foods and Beverages Top $21 Billion by 2020
Table 2-9 Projected U.S. Retail Sales of Hispanic Foods and Beverages,
2016-2020 (in millions)
Beverage Categories Gain Share
Figure 2-11 Market Shares by Category, 2020
Table 2-10 Change in Category Shares, 2016-2020
Figure 2-12 Food vs. Beverages as Share of Overall Market, 2015-2020
Several Trends Will Influence Hispanic Food and Beverage Development
Authenticity
Ethical Considerations
Illustration 2-6 Runa Energy Drink
Fusion
Illustration 2-7 Burger King Whopperrito
Snacking, Grazing, and Food Trucks
Potential Impact of Cuba
The Multicultural Marketing Message
Illustration 2-8 Taco Bell Slogan
Illustration 2-9 Taco Bell Slogan
Illustration 2-10 Dos Equis Advertisement
Chapter 3 The Competitive Environment
Key Points
A Wide Variety of Marketers
Table 3-1 Participation by Food Product Category for Major
Marketers/Brands, 2016
Leading U.S.-Based Marketers
B&G Foods
Illustration 3-1 B&G Hispanic Brand Logos
Cacique
Illustration 3-2 Cacique USA Logo
Campbell Soup
Illustration 3-3 Campbell’s Pace Brand Logo
ConAgra
Illustration 3-4 ConAgra Hispanic Brand Logos
General Mills
Illustration 3-5 General Mills’ Old El Paso & Food Should Taste Good
Logos
Goya
Illustration 3-6 Goya Foods Logo
Hain Celestial
Illustration 3-7 Hain Celestial Brand Logos
Hormel
Herdez
Illustration 3-8 Hormel Hispanic Brand Logos
MegaMex Foods
Illustration 3-9 MegaMex Brand Logos
J.M. Smucker/Rowland Coffee Roasters
Illustration 3-10 Rowland Coffee Roasters Brand Logos
Juanita’s Foods
Illustration 3-11 Juanita’s Foods Logo
Kraft Heinz
Illustration 3-12 Taco Bell Brand Logo
La Preferida
Illustration 3-13 La Preferida Logo
La Tortilla Factory
Illustration 3-14 La Tortilla Factory Logo
Marquez Brothers
Illustration 3-15 Marquez Brothers El Mexicano Logo
Olé Mexican Foods
Illustration 3-16 Olé Mexican Foods Logos
PepsiCo/Frito-Lay
Illustration 3-17 Frito/Lay Hispanic Brand Logos
Truco Enterprises
Illustration 3-18 Truco Enterprises and On The Border Logos
Major Hispanic Marketers
Concha y Toro
Illustration 3-19 Concha y Toro Brand Logos
Gruma
Illustration 3-20 Gruma and Mission Logos
Grupo Bimbo/Bimbo Bakeries
Illustration 3-21 Bimbo Bakeries Logos
Barcel USA
Illustration 3-22 Barcel USA Brand Logos
Grupo Lala
Illustration 3-23 Group Lala Foods Logo
Grupo Modelo
Illustration 3-24 Grupo Modelo Brand Logos
Jose Cuervo
Illustration 3-25 Jose Cuervo Logo
Patrón
Illustration 3-26 Patron Tequila Logo
Sauza
Illustration 3-27 Sauza Tequila Brand Logos
Marketer Shares
PepsiCo/Frito-Lay and Gruma/Mission Are Market Leaders
Figure 3-1 Major Hispanic Food and Beverage Marketers Share of Total Sales, 2015
Frito-Lay Dominates Tortilla Chip Category
Figure 3-2 Tortilla/Tostada Chips Marketer Shares, 2014 (Percent of Dollar Sales)
Figure 3-3 Tortilla/Tostada Chip Brand Shares, 2015 (Percent of Dollar
Sales)
Gruma/Mission Controls Half of Tortilla/Taco Kits Category
Figure 3-4 Tortilla/Taco Kits Marketer Shares, 2015 (Percent of Dollar
Sales)
Figure 3-5 Tortilla/Taco Kits Brand Shares, 2015 (Percent of Dollar Sales)
Frito-Lay Leads in Salsa Category
Figure 3-6 Salsa Marketer Shares, 2015 (Percent of Dollar Sales)
Figure 3-7 Salsa Brand Shares, 2015 (Percent of Dollar Sales)
ConAgra Leads in Refried Beans Category
Figure 3-8 Refried Beans Marketer Shares, 2015 (Percent of Dollar Sales)
Figure 3-9 Refried Beans Brand Shares, 2015 (Percent of Dollar Sales)
Many Competitors in Mexican Sauces/Marinades Category
Figure 3-10 Mexican Sauces/Marinades Marketer Shares, 2015 (Percent of Dollar Sales)
Figure 3-11 Other Mexican Sauces/Marinades Brand Shares, 2015
(Percent of Dollar Sales)
Campbell’s Owns Picante Sauce Category
Figure 3-12 Picante Sauce Marketer Shares, 2015 (Percent of Dollar Sales)
Figure 3-13 Picante Sauce Brand Shares, 2015 (Percent of Dollar Sales)
B&G Foods Controls Half of Taco Sauce Category
Figure 3-14 Taco Sauce Marketer Shares, 2015 (Percent of Dollar Sales)
Figure 3-15 Taco Sauce Brand Shares, 2015 (Percent of Dollar Sales)
Juanita Foods Is Leader in Other Mexican Food Items
Figure 3-16 Mexican Food Items Marketer Shares, 2015 (Percent of Dollar Sales)
Figure 3-17 Mexican Food Items Brand Shares, 2015 (Percent of Dollar Sales)
Grupo Modelo Dominates Hispanic Beer Category
Figure 3-18 Hispanic Beer Company U.S. Retail Market Share, 2015
Figure 3-19 Hispanic Beers Retail Brand Market Share, 2015
Cuervo Leads Highly Divided Hispanic Spirits Market
Figure 3-20 Leading Tequila Marketers Shares, 2015
Concha y Toro Leads Diverse Latin American Wine Market
Rowland Major Hispanic Coffee Company
Non-Alcoholic Beverages Offered by Wide Variety of Marketers
Chapter 4 Retailer and Foodservice Trends
Key Points
The Retail Sector
Significant Hispanic Food and Beverage Presence in Mainstream
Groceries
Illustration 4-1 Goya Products in Supermarket Foods of the World Section
Illustration 4-2 Goya Products in Supermarket Foods of the World Section
Illustration 4-3 Goya Products in Supermarket Foods of the World Section
Illustration 4-4 Goya Products in Supermarket Foods of the World Section
Illustration 4-5 Hispanic Food Products in Supermarket Foods of the
World Section
Illustration 4-6 Hispanic Food Products in Supermarket Foods of the
World Section
Illustration 4-7 Hispanic Food Products in Supermarket Foods of the
World Section
Hispanic Groceries Still Key for Community
Illustration 4-8 La Michoacana Logo
La Michoacana Meat Market
Illustration 4-9 La Michoacana Labor Day Specials Promotion
Table 4-1 Selected Hispanic Groceries Mission/Vision Statements
Authentic Products Flourish in Online Markets
AlegroFoods.com ([external URL]
Amigofoods ([external URL]
igourmet.com ([external URL]
MexGrocer.com ([external URL]
My Mexican Pantry ([external URL]
The Foodservice Sector
Not Just Mexican
Presence in All Types of Foodservice
Table 4-2 Menu Penetration by Major Hispanic Food Types, 2005 vs 2016
Table 4-3 Menu Penetration by Major Hispanic Food Types by Day Part 2016
Emerging Foodservice Trends That Favor Hispanic Cuisines
Salsa on Half of Casual Dining Menus
Figure 4-1 Salsa Menu Penetration by Restaurant Type, 2016
Figure 4-2 Menu Penetration by Types of Salsa, 2016
Figure 4-3 Salsa Menu Penetration by Region, 2016
Chili on Almost 40% of All Menus
Figure 4-4 Chili Menu Penetration by Restaurant Type, 2016
Figure 4-5 Chili Menu Penetration by Region, 2016
Tortillas on a Third of All U.S. Foodservice Menus
Figure 4-6 Tortilla Menu Penetration by Restaurant Type, 2016
Figure 4-7 Tortilla Menu Penetration by Region, 2016
Tortilla Chips on a Fifth of Foodservice Menus
Figure 4-8 Tortilla Chips Menu Penetration by Restaurant Type, 2016
Figure 4-9 Tortilla Chips Menu Penetration by Region, 2016
Burritos on One of Every Six Menus
Figure 4-10 Burrito Menu Penetration by Restaurant Type, 2016
Figure 4-11 Burritos Menu Penetration by Region, 2016
Figure 4-12 Burrito Menu Penetration by Day Part, 2016
Fewer than One in Ten Restaurants Serve Refried Beans
Figure 4-13 Refried Beans Menu Penetration by Restaurant Type, 2016
Figure 4-14 Refried Beans Menu Penetration by Region, 2016
Colombian Coffee Favorite Among Hispanic Options
Figure 4-15 Hispanic Coffee Menu Penetration by Region, 2016
Figure 4-16 Hispanic Coffee Menu Penetration by Restaurant Type, 2016
Tequila in Over 40% of Restaurants
Figure 4-17 Tequila Menu Penetration, 2005-2016
Phenomenal Rise for Malbec
Figure 4-18 Malbec Menu Penetration, 2005-2016
Hispanic Beers Among Top Imported Beers
Hispanic Restaurant Spending Flat
Figure 4-19 Average Amount Spent Annually for Food Away From Home:
Hispanic vs. Non-Hispanic Households, 2012 vs. 2015
Hispanic Restaurant Chains
Abuelo's ([external URL]
Baja Fresh Mexican Grill ([external URL]
Chevys Fresh Mex ([external URL]
Chili’s ([external URL]
Chipotle Mexican Grill (https://chipotle.com)
Churromania
Del Taco ([external URL]
El Meson Sandwiches
El Pollo Loco
Giraffas
On The Border Mexican Grill & Cantina ([external URL]
Pappasito’s Cantina ([external URL]
Pollo Campero ([external URL]
Rubio's Fresh Mexican Grill
Taco Bell ([external URL]
Taco Cabana ([external URL]
Wahoo’s Fish Tacos ([external URL]
Chapter 5 Product Development and Trends
Key Points
Tapping the Mainstream Trends
Tortillas
Table 5-1 Selected New Tortilla Products
Illustration 5-1 Bueno Foods Buenatural Organic Corn Tortillas
Illustration 5-2 Bueno Foods Buenatural Stone Ground Corn Tortillas
Illustration 5-3 Bueno Foods Buenatural Organic Flour Tortillas
Illustration 5-4 Bueno Foods Buenatural Organic Ancient Grain Tortillas
Illustration 5-5 Margarita’s Organic Sprouted Whole Wheat Tortillas
Illustration 5-6 Margarita’s Organic Spelt Tortillas
Illustration 5-7 Supremo Corn Sopes
Illustration 5-8 Tortilla Fresca Organic Uncooked Flour Tortillas
Illustration 5-9 Stacy’s Organic Tortillas
Illustration 5-10 Mission Gluten Free Wheat Free Tortillas
Illustration 5-11 Maria & Ricardo’s Whole Wheat Tortillas
Illustration 5-12 Maria & Ricardo’s Soft Corn Tortillas
Illustration 5-13 Maria & Ricardo’s Golden White Artesano Wraps
Illustration 5-14 Maria & Ricardo’s Uncooked Whole Wheat Tortillas
Illustration 5-15 Maria & Ricardo’s Ancient Grains Artesano Wraps
Illustration 5-16 Mi Rancho Organic Corn Tortilla Taco Sliders
Tortilla Chips
Table 5-2 Selected Tortilla Chip Products
Illustration 5-17 Mi Nina White Corn Tortilla Chips
Illustration 5-18 Supereats Tortilla Chips With Sacha Inchi
Illustration 5-19 Barcel USA Takis Xplosion Rolled Tortilla Chip
Illustration 5-20 Mission Organics Tortilla Chips
Illustration 5-21 Doritos Mix Taco Explosion/Cheese Explosion
Illustration 5-22 Maria & Ricardo’s Chipotle Crispillas
Illustration 5-23 Maria & Ricardo’s Simply Salted Crispillas
Illustration 5-24 Green Mountain Yellow Corn Tortilla Strips
Illustration 5-25 Green Mountain White Corn Tortilla Strips
Illustration 5-26 Green Mountain Organic Blue Corn Tortilla Strips
Salsas, Sauces, Marinades
Table 5-3 Selected New Salsas, Sauces, Marinades
Illustration 5-27 La Victoria Red Salsa Jalapeña Extra Hot
Illustration 5-28 Herdez Guacamole Salsa Medium
Illustration 5-29 American Spoon Pumpkin Seed Salsa
Illustration 5-30 Las Palmas Red Enchilada Sauce
Illustration 5-31 Mrs. Renfro’s Barbecue Sauce
Illustration 5-32 Amy’s Salsa
Illustration 5-33 Cholula Green Pepper Hot Sauce Jalapeno - Poblano
Peppers
Meals and Meal Kits
Table 5-4 Selected Hispanic Meals and Meal Kits
Illustration 5-34 Bueno Foods Buenatural Green Chile & Zucchini Organic
Vegetarian Tamales
Illustration 5-35 Bueno Foods Buenatural Red Vegetarian Tamales
Illustration 5-36 Bueno Foods Buenatural Red Chile & Zucchini Organic
Vegetarian Tamales
Illustration 5-37 Bueno Foods Buenatural Green Vegetarian Tamales
Illustration 5-38 Amy’s Bowls Chili Rellenos Casserole
Illustration 5-39 Goya Mexican Rice Mix
Illustration 5-40 Goya Quinoa Blend Red Bell Peppers, Peas and Garlic
Illustration 5-41 Old El Paso Mini Soft Tortilla Taco Boat
Illustration 5-42 Old El Paso Restaurante Soft Taco Kit
Grains, Rice, and Beans
Table 5-5 Selected Hispanic Grains, Rice, and Beans
Illustration 5-43 Goya Organic Long Grain Rice
Illustration 5-44 Goya Organic Brown Rice
Illustration 5-45 Goya Organic Red Kidney Beans
Illustration 5-46 Goya Low Sodium Black Beans
Illustration 5-47 Bush’s Cocina Latina Beans
Illustration 5-48 Goya Quinoa Grains
Seasonings and Peppers
Table 5-6 Selected Seasonings and Peppers
Illustration 5-49 Mrs. Renfro’s Sliced Jalapeno Peppers
Illustration 5-50 Embasa Chipotle Peppers
Illustration 5-51 New Mexico Ground Chili Powder by El Guapo
Illustration 5-52 Goya Sazonador Total Seasoning
Illustration 5-53 El Sol Pico de Gallo
Illustration 5-54 ITZZA Menudo Mix
Illustration 5-55 McCormick Gourmet Chipotle Chile Pepper
Dairy
Table 5-7 Selected Hispanic Dairy Products
Illustration 5-56 Noosa Hispanic Flavors Yogurt
Illustration 5-57 Ole Mexican Foods Cheese Dip
Illustration 5-58 El Centroamericano Crema Sour Cream
Illustration 5-59 Cacique Shredded Cheeses
Desserts and Snacks
Table 5-8 Selected Desserts and Snacks
Illustration 5-60 Taza Chocolate Stone Ground 87% Dark Chocolate
Illustration 5-61 Taza Chocolate Chipotle Chili Chocolate Mexicano
Illustration 5-62 Sambazon Organic Original Blend Superfruit Pack
Illustration 5-63 Sambazon Organic Dairy-Free Original Acai Berry Sorbet
Illustration 5-64 El Mexicano Cajeta
Illustration 5-65 Wise Food Truck Favorites Potato Chips
Illustration 5-66 Little Bird Fire Bites
Beverages
Table 5-9 Selected Hispanic Beverages
Illustration 5-67 Goya Diet Mango Nectar
Illustration 5-68 Caribe Juices
Illustration 5-69 Pure Brazilian 100% Anao Coconut Water
Illustration 5-70 Runa Clean Energy Drink
Illustration 5-71 Sambazon Organic Original Amazon Energy Drink
Illustration 5-72 Sambazon Organic Acai Fresh Juice
Illustration 4-73 Sambazon Organic Freeze Dried Acai Powder
Illustration 5-74 Tambor Organic Acai Mix Packs
Illustration 5-75 Café Altura Organic Coffee
Illustration 5-76 Mayorga’s Café Sabroso
Illustration 5-77 Inca Tea
Illustration 5-78 Sauza Cucumber Chili Tequila
Illustration 5-79 Truly Spiked & Sparkling Colima Lime
Foodservice
Table 5-10 Selected Hispanic Foodservice Offerings
Illustration 5-80 Sriracha Pork Crisp Burrito
Illustration 5-81 Taco Grande Pizza
Illustration 5-82 Wahoo’s Spicy-Chi Chicken Taco
Illustration 5-83 Deconstructed Breakfast Taco
Illustration 5-84 Dublin Quesadilla
Illustration 5-85 Yucca Sticks with Sriracha
Chapter 6 The Consumer
Key Points
The March of Multiculturalism
Spicy Difference Attracts Consumers
Figure 6-1 Do You Like Hispanic Foods for Any of the Following Reasons?
Figure 6-2 Do You Dislike Hispanic Foods for Any of the Following Reasons?
Salsa the Hispanic Food Most Frequently Consumed at Home
Table 6-1 How Often Do You Eat Any of the Following at Home?
Figure 6-3 How Often Do You Eat Any of the Following at Home?
Salsa Also Most Frequently Consumed Away From Home
Table 6-2 How Often Do You Eat Any of the Following Away From Home?
Figure 6-4 How Often Do You Eat Any of the Following Away From Home?
Table 6-3 Hispanic Food Consumption at Home and Away From Home
Hispanic Consumers Still Best Market
Table 6-4 Hispanic Consumers’ Food Choices: Traditional Hispanic vs.Traditional American
A Third of Hispanic Consumers Appreciate Marketing Communications in Spanish
Table 6-5 Overview of Hispanic Preferences in Marketer Communications
Key Hispanic Ingredients
Table 6-6 General Usage Rates for Mexican Food Ingredients: Hispanic vs. Non-Hispanic Populations (percent and index)
Table 6-7 Usage Rates (in Last 30 Days) for Selected Canned/Ready
Made Chili Brands:
Hispanic vs. Non-Hispanic Populations (percent and index)
Table 6-8 General Usage Rates for Canned/Ready Made Chili With
Beans vs. Without Beans: Hispanic vs. Non-Hispanic Populations
(percent and index)
Table 6-9 General Usage Rates for Salsa: Hispanic vs. Non-Hispanic Households
Table 6-10 General Usage Rates for Selected Mexican Food Ingredients:
Hispanic vs. Non-Hispanic Populations (percent and index)
Hispanic Consumers Biggest Users of Peppers and Spices
Table 6-11 General Usage Rates for Selected Mexican Food and
Ingredient Types: Hispanic vs. Non-Hispanic Households (percent and index)
Hispanic Consumers Prefer Authentic Brands
Table 6-12 Usage Rates (in Last 30 Days) for Selected Mexican Food
Brands: Hispanic vs. Non-Hispanic Households (percent and index)
Table 6-13 Usage Rates (in Last 30 Days) for Selected Coffee Brands:
Hispanic vs. Non-Hispanic Households (index)
Table 6-14 Usage Rates (in Last 30 Days) for Selected Brands: Hispanic vs. Non-Hispanic Households (index)
Not All Categories Demand Authenticity
Table 6-15 Usage Rates (in Last 30 Days) for Chili Sauce Brands:
Hispanic vs. Non-Hispanic Households (percent and index)
Table 6-16 Usage Rates (in Last 30 Days) for Canned or Ready-Made
Chili Brands: Hispanic and Non-Hispanic Households (percent and index)
Table 6-17 Usage Rates (in Last 30 Days) for Flavored Gelatin Dessert
Brands: Hispanic vs. Non-Hispanic Households (percent and index)
Restaurant Preferences Are Mixed
Table 6-18 Use of Hispanic/Hispanic Style Chain Restaurants: Hispanic vs. Non-Hispanic Households (percent and index)
