Summary
The Portuguese Prepared Meals sector is led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the largest channel for the distribution for Prepared Meals, while Rigid Plastics remains the most commonly used packaging material in the sector. Iglo, Ristorante, Nobre and Pro Bar are the leading players in the Portuguese Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Portugal is expected to grow at a CAGR of 2% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the Portuguese Prepared Meals sector in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Portuguese Prepared Meals sector, accounting for a total value share of 53.3% in 2016.
- The Portuguese Prepared Meals sector is highly fragmented in 2016.
- Rigid Plastics is the most commonly used packaging material with three fourth of the volume share in the Portuguese Prepared Meals sector.
- Portugal’s GDP per capita grew at a CAGR of 1.4% during 2011-2016.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Cerealis Produtos Alimentares S.A
Smithfield Foods Inc.
Naturacci
Dr. August Oetker Kg
Iglo Foods Group Ltd
Nestle S.A.
Cofaco Acores - Industria De Conservas,S.A
Derivados De Ovo Lda
Ebro Foods S.A.
Montalva Group
Probar Llc
Ramirez & Cª (Filhos) S.A.
Veg In Ernesto Morgado SA
Vensy Portugal Lda
Riso Gallo SpA
Pescanova S.A.
'
Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. PORTUGAL IN ITS REGIONAL CONTEXT 8
3.1. PORTUGAL’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 8
3.2. PORTUGAL COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN PORTUGAL 10
4.2. PER CAPITA CONSUMPTION ANALYSIS - PORTUGAL COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 11
4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 12
4.4. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 20
6. DISTRIBUTION ANALYSIS 23
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26
7. COMPETITIVE LANDSCAPE 27
7.1. BRAND SHARE ANALYSIS BY SECTOR 27
7.2. BRAND SHARE ANALYSIS BY MARKETS 29
7.3. BRAND SHARE ANALYSIS BY CATEGORY 33
7.3.1. Meal Kits 33
7.3.2. Pizza 34
7.3.3. Ready Meals 35
7.4. PRIVATE LABEL SHARE ANALYSIS 37
8. HEALTH& WELLNESS ANALYSIS 39
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 39
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 40
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 41
9. PACKAGING ANALYSIS 42
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 42
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 43
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 44
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BYMARKETS 45
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 46
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BYMARKETS 47
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 48
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BYMARKETS 49
10. MACROECONOMIC ANALYSIS 50
10.1. GDP PER CAPITA 53
10.2. POPULATION AND POPULATION GROWTH 54
10.3. CONSUMER PRICE INDEX 55
10.4. POPULATION BREAKDOWN BY AGE 56
11. METHODOLOGY 57
12. DEFINITIONS 58
13. APPENDIX 69
14. ABOUT GLOBALDATA 78
15. DISCLAIMER 79
16. CONTACT US 80
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 29
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 30
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 32
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 33
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 33
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 33
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 34
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 34
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 35
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 35
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 35
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 36
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 50
TABLE 16: MARKET DEFINITIONS 58
TABLE 17: CATEGORY DEFINITIONS 58
TABLE 18: CHANNEL DEFINITIONS 60
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 61
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 62
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 63
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 64
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 65
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 66
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 67
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 68
TABLE 27: MARKET VALUE-BY CATEGORY (€MILLIONS), 2011-2021 69
TABLE 28:MARKET VALUE-BY CATEGORY (US$ MILLIONS), 2011-2021 70
TABLE 29: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 71
TABLE 30: PREPARED MEALS SALES DISTRIBUTION IN PORTUGAL-BY MARKET (€ MILLION), 2016 72
TABLE 31: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN PORTUGAL (€ MILLION) 73
TABLE 32: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN PORTUGAL(€MILLION) 73
TABLE 33: PACKAGING MATERIAL (IN MILLION PACK UNITS) 74
TABLE 34: CONTAINER TYPE (IN MILLION PACK UNITS) 74
TABLE 35: CLOSURE TYPE (IN MILLION PACK UNITS) 75
TABLE 36: OUTER TYPE (IN MILLION PACK UNITS) 75
TABLE 37: EXCHANGE RATES: (US$-€), 2011-2021 76
TABLE 38: GDP PER CAPITA (€) 76
TABLE 39: POPULATION 76
TABLE 40: CONSUMER PRICE INDEX 76
TABLE 41: AGE PROFILE (MILLIONS OF PERSONS) 77
List of Figures
FIGURE 1: VALUE SHARE OF PORTUGAL IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: PORTUGALCOMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS - PORTUGAL COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 11
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 6:ANNUALPER CAPITA CONSUMPTION BY MARKETS, 2016 -PORTUGALCOMPARED TO THE GLOBAL AND WESTERN EUROPECONSUMPTION 14
FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20
FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26
FIGURE 20: LEADING BRANDS IN THE PORTUGUESE PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27
FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 37
FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 38
FIGURE 26: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 39
FIGURE 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 40
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 41
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 42
FIGURE 30: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 44
FIGURE 32: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 46
FIGURE 34: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 48
FIGURE 36: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 49
FIGURE 37: PORTUGAL’S GDP PER CAPITA, 2011-2016 53
FIGURE 38: POPULATION GROWTH IN PORTUGAL, 2011-2016 54
FIGURE 39: CONSUMER PRICE INDEX, PORTUGAL, 2010-2016 55
FIGURE 40: AGE PROFILE, PORTUGAL, 2016 56
