Summary
The Malaysian Prepared Meals sector accounted for a very small value share of 0.03% in the global Prepared Meals sector in 2016. Rising urbanization, increasing participation of women in the Malay workforce and rise in number of single person households are expected to be the driving factors. Ready Meals is the largest market in Malaysia and is expected to grow at a CAGR of 3.4% by 2021. Hypermarkets & Supermarkets is the leading distribution channel in the Prepared Meals sector with 65% value share in 2016. The Malaysian Prepared Meals sector is highly fragmented with the top five players accounting for only 13.6% of the market share in 2016. Hormel is the leading brand in value terms, while Maggi leads in volume terms. Rigid Plastics is the most commonly used packaging material in the Malaysia Prepared Meals sector
GlobalData’s Country Profile report on the Prepared Meals sector in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Malaysia is forecast to grow at a CAGR of 3.4% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the Hong Kong Prepared Meals sector and is expected to grow at a CAGR of 3.4%.
- The Malaysian Prepared Meals sector is highly fragmented.Hormel is the leading brand in value terms and Maggi is the leading brand in volume terms.
- Hypermarkets & Supermarkets is the largest distribution channel accounting for a total value share of 65% in 2016, followed by Food & Drinks Specialists and Convenience Stores .
- Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging and Rigid Metal.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Dr. August Oetker Kg,Kart’s,Tricious Foods Sdn. Bhd.,Hormel Foods Corporation,Nestle S.A.,San Remo Macaroni Company Pty Ltd,Yeo Hiap Seng Limited,Tat Hui Foods Pte Ltd,MAMEE DOUBLE-DECKER (M) SDN. BHD.,Nissin Food Holdings Co.,Paldo,Premier Foods Group Limited,Nongshim co., ltd. ,PT. Indofood CBP Sukses Makmur Tbk.,Pama,Gentle Supreme Sdn Bhd,Charoen Pokphand Group,Kinabalu Food Industries Sdn Bhd. ,ES Fusion,JT Sinaran Enterprise Sdn Bhd,SteaQ Hub
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Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. MALAYSIA IN ITS REGIONAL CONTEXT 7
3.1. MALAYSIA’S MARKET SHARE IN THE GLOBAL AND APAC PREPARED MEALS SECTORS 7
3.2. MALAYSIA COMPARED TO OTHER MAJOR COUNTRIES IN THE APAC REGION 8
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN MALAYSIA 9
4.2. PER CAPITA CONSUMPTION ANALYSIS - MALAYSIA COMPARED TO THE GLOBAL AND APAC REGIONS 10
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE MALAYSIA PREPARED MEALS SECTOR 11
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 12
4.5. GROWTH ANALYSIS BY MARKETS 13
5. MARKET AND CATEGORY ANALYSIS 14
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14
5.2. MARKET ANALYSIS: MEAL KITS 15
5.3. MARKET ANALYSIS: PIZZA 18
5.4. MARKET ANALYSIS: READY MEALS 20
6. DISTRIBUTION ANALYSIS 23
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26
7. COMPETITIVE LANDSCAPE 27
7.1. BRAND SHARE ANALYSIS BY SECTOR 27
7.2. BRAND SHARE ANALYSIS BY MARKETS 29
7.3. BRAND SHARE ANALYSIS BY CATEGORY 32
7.3.1. Pizza 32
7.3.2. Ready Meals 32
8. PACKAGING ANALYSIS 34
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 34
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 35
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 36
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 37
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 38
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 39
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 40
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 41
9. MACROECONOMIC ANALYSIS 42
9.1.1. GDP per capita 45
9.2. POPULATION AND POPULATION GROWTH 46
9.3. CONSUMER PRICE INDEX 47
9.4. POPULATION BREAKDOWN BY AGE 48
10. METHODOLOGY 49
11. DEFINITIONS 50
12. APPENDIX 53
13. ABOUT GLOBALDATA 61
14. DISCLAIMER 62
15. CONTACT US 63
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28
TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 29
TABLE 4: BRAND VALUE AND VOLUME-READY MEALS MARKET 30
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 31
TABLE 6: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 32
TABLE 7: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 32
TABLE 8: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 32
TABLE 9: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 33
TABLE 10: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 42
TABLE 11: MARKET DEFINITIONS 50
TABLE 12: CATEGORY DEFINITIONS 50
TABLE 13: CHANNEL DEFINITIONS 52
TABLE 14: MARKET VALUE-BY CATEGORY (RM MILLION), 2011-2021 53
TABLE 15:MARKET VALUE-BY CATEGORY (US$ MILLION), 2011-2021 54
TABLE 16: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 55
TABLE 17: COMPONENTS OF CHANGE-BY MARKET 56
TABLE 18: PREPARED MEALS SALES DISTRIBUTION IN MALAYSIA-BY MARKET (RM MILLION), 2016 56
TABLE 19: PACKAGING MATERIAL (IN MILLION PACK UNITS) 57
TABLE 20: CONTAINER TYPE (IN MILLION PACK UNITS) 57
TABLE 21: CLOSURE TYPE (IN MILLION PACK UNITS) 58
TABLE 22: OUTER TYPE (IN MILLION PACK UNITS) 58
TABLE 23: EXCHANGE RATES: (US$-RM), 2011-2021 59
TABLE 24: GDP PER CAPITA (RM) 59
TABLE 25: POPULATION 59
TABLE 26: CONSUMER PRICE INDEX 60
TABLE 27: AGE PROFILE (MILLIONS OF PERSONS) 60
List of Figures
FIGURE 1: VALUE SHARE OF MALAYSIA IN THE GLOBAL AND APAC PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: MALAYSIA COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-MALAYSIA COMPARED TO GLOBAL AND APAC, 2011-2021 10
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE MALAYSIA PREPARED MEALS SECTOR, 2015-2016 11
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016- MALAYSIA COMPARED TO THE GLOBAL AND APAC CONSUMPTION 14
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26
FIGURE 21: LEADING BRANDS IN THE MALAYSIA PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 24: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 34
FIGURE 25: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 35
FIGURE 26: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 36
FIGURE 27: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 37
FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 38
FIGURE 29: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 39
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 40
FIGURE 31: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 32: MALAYSIA’S GDP PER CAPITA, 2011-2016 45
FIGURE 33: POPULATION GROWTH IN MALAYSIA, 2011-2016 46
FIGURE 34: CONSUMER PRICE INDEX, MALAYSIA, 2010-2016 47
FIGURE 35: AGE PROFILE, MALAYSIA, 2016 48
