Summary
Prepared Meals sector in Germany is the largest in value terms in the Western Europe region. Increasing busy lifestyles and changing eating patterns are driving the demand for Prepared Meals sector in the country. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted for the largest share of distribution in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Frosta and Erasco are the leading market players in the Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Germany is forecast to grow at 1.3% during 2016-2021.
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists
- Ready Meals is the largest value and volume market in the Prepared Meals sector
- Frosta and Erasco are the leading brand in value and volume respectively, in 2016.
- Rigid Plastics is the most commonly used packaging material in the German Prepared Meals sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Hilcona AG
Dr. August Oetker Kg
Freiberger Lebensmittel Gmbh & Co.
Nestle S.A.
Continental Foods
H. J. Heinz Company
Heristo Aktiengesellschaft
Struik Foods Europe NV
Wingert Foods Gmbh
Meica
Mondelez International Inc
Unilever Plc
Apetito Gruppe
FROSTA AG
Iglo Foods Group Ltd
General Mills Inc.
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Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. GERMANY IN ITS REGIONAL CONTEXT 7
3.1. GERMANY’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 7
3.2. GERMANY COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 8
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 9
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN GERMANY 9
4.2. PER CAPITA CONSUMPTION ANALYSIS -GERMANY COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 10
4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 11
4.4. GROWTH ANALYSIS BY MARKETS 12
5. MARKET AND CATEGORY ANALYSIS 13
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 13
5.2. MARKET ANALYSIS: MEAL KITS 14
5.3. MARKET ANALYSIS: PIZZA 17
5.4. MARKET ANALYSIS: READY MEALS 19
6. DISTRIBUTION ANALYSIS 22
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 22
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 23
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 24
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 25
7. COMPETITIVE LANDSCAPE 26
7.1. BRAND SHARE ANALYSIS BY SECTOR 26
7.2. BRAND SHARE ANALYSIS BY MARKETS 28
7.3. BRAND SHARE ANALYSIS BY CATEGORY 32
7.3.1. Meal Kits 32
7.3.2. Pizza 33
7.3.3. Ready Meals 33
7.4. PRIVATE LABEL SHARE ANALYSIS 35
8. PACKAGING ANALYSIS 37
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 37
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 38
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 39
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 40
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 41
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 42
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 43
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 44
9. MACROECONOMIC ANALYSIS 45
9.1. GDP PER CAPITA 48
9.2. POPULATION AND POPULATION GROWTH 49
9.3. CONSUMER PRICE INDEX 50
9.4. POPULATION BREAKDOWN BY AGE 51
10. METHODOLOGY 52
11. DEFINITIONS 53
12. APPENDIX 56
13. ABOUT GLOBALDATA 63
14. DISCLAIMER 64
15. CONTACT US 65
List of Tables
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 12
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 27
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 28
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 29
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 30
TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 31
TABLE 7: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 32
TABLE 8: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 32
TABLE 9: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 32
TABLE 10: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 33
TABLE 11: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 33
TABLE 12: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 33
TABLE 13: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34
TABLE 14: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 34
TABLE 15: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 34
TABLE 16: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 45
TABLE 17: MARKET DEFINITIONS 53
TABLE 18: CATEGORY DEFINITIONS 53
TABLE 19: CHANNEL DEFINITIONS 55
TABLE 20: MARKET VALUE-BY CATEGORY (€MILLIONS), 2011-2021 56
TABLE 21:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 57
TABLE 22: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 58
TABLE 23: PREPARED MEALS SALES DISTRIBUTION IN GERMANY-BY MARKET (€ MILLION), 2016 59
TABLE 24: PACKAGING MATERIAL (IN MILLION PACK UNITS) 59
TABLE 25: CONTAINER TYPE (IN MILLION PACK UNITS) 60
TABLE 26: CLOSURE TYPE (IN MILLION PACK UNITS) 60
TABLE 27: OUTER TYPE (IN MILLION PACK UNITS) 61
TABLE 28: EXCHANGE RATES: US$-€, 2011-2021 61
TABLE 29: GDP PER CAPITA (€) 61
TABLE 30: POPULATION 62
TABLE 31: CONSUMER PRICE INDEX 62
TABLE 32: AGE PROFILE (MILLIONS OF PERSONS) 62
List of Figures
FIGURE 1: VALUE SHARE OF GERMANY IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7
FIGURE 2: GERMANY COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9
FIGURE 4: ANNUAL PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS - GERMANY COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 10
FIGURE 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 11
FIGURE 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-GERMANYCOMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION________________________________________ 13
FIGURE 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 14
FIGURE 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15
FIGURE 9: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 17
FIGURE 10: VALUE ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 12: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 19
FIGURE 13: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 21
FIGURE 15: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 22
FIGURE 16: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 25
FIGURE 19: LEADING BRANDS IN THE GERMAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 26
FIGURE 20: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 28
FIGURE 21: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29
FIGURE 22: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 23: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 35
FIGURE 24: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 36
FIGURE 25: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 37
FIGURE 26: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 38
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 39
FIGURE 28: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 40
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 41
FIGURE 30: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 42
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 43
FIGURE 32: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 44
FIGURE 33: GERMANY’S GDP PER CAPITA, 2011-2016 48
FIGURE 34: POPULATION GROWTH IN GERMANY, 2011-2016 49
FIGURE 35: CONSUMER PRICE INDEX, GERMANY, 2011-2016 50
FIGURE 36: AGE PROFILE, GERMANY, 2016 51
