Summary
The Venezuelan Meat sector is the smallest in value terms in the Latin American region. The per capita consumption of Meat is higher in the country when compared to global level, but less than the regional level. Of the seven markets in the sector, Fresh Meat (Counter) is the largest both in value and volume terms, whereas Cooked Meats - Counter market is expected to register fastest growth during 2016-2021, Hypermarkets & Supermarkets accounted to the largest share of distribution for Meat in the country. The Meat sector in Venezuela is highly fragmented, with the top five players accounting for only 16.3% of the overall market share in 2016
GlobalData’s Country Profile report on the Meat market in Venezuela provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box
Scope
- The Meat sector in Venezuela is forecast to grow at 5.5% during 2016-2021 in value terms.
- Fresh Meat (Counter) is the largest market in both value and volume terms.
- Hypermarkets & Supermarkets is the largest distribution channel in the Thai Meat sector.
- The Thai Meat sector is fragmented with the top five players accounting for 16.3% of the market share in 2016.
- Flexible Packaging is the commonly used packaging material, followed by Rigid Plastics.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Kraft Foods Group Inc.
Plumrose Latinoamericana CA
Avícola Mayupan C.A.
L.P. Líder Pollo C.A.
Alimentos Texas C.A.
Industrias Alimenticias Hermo de Venezuela SA
Internacional de Desarrollo S.A (La Granja)
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Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Venezuela in its regional context 3
3.1. Venezuela’s market share in the Global and Latin America Meat sectors 3
3.2. Venezuela compared to other major countries in the Latin America region 4
4. Market size analysis - Meat Sector 5
4.1. Value and volume analysis - Meat sector in Venezuela 5
4.2. Per capita consumption analysis -Venezuela compared to the global and Latin American regions 6
4.3. Market size analysis by Meat markets 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market Analysis: Ambient Meat 10
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 11
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 14
5.5. Market Analysis: Cooked Meats - Counter 17
5.6. Market Analysis: Cooked Meats - Packaged 18
5.7. Market Analysis: Fresh Meat (Counter) 21
5.8. Market Analysis: Frozen Meat 24
6. Distribution analysis 27
6.1. Distribution channel share analysis: Meat 27
6.2. Distribution channel share analysis: Ambient Meat 28
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 29
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 30
6.5. Distribution channel share analysis: Cooked Meats - Counter 31
6.6. Distribution channel share analysis: Cooked Meats - Packaged 32
6.7. Distribution channel share analysis: Fresh Meat (Counter) 33
6.8. Distribution channel share analysis: Frozen Meat 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 37
8. Packaging analysis 41
8.1. Packaging share and growth analysis by packaging material in the Meat sector 41
8.2. Packaging share analysis by packaging material in Meat markets 42
8.3. Packaging share and growth analysis by container type in the Meat sector 43
8.4. Packaging share analysis by container type in Meat markets 44
8.5. Packaging share and growth analysis by closure type in the Meat sector 45
8.6. Packaging share analysis by closure type in Meat markets 46
8.7. Packaging share and growth analysis by outer type in the Meat sector 47
8.8. Packaging share analysis by outer type in Meat markets 48
9. Macroeconomic analysis 49
9.1. GDP per Capita 52
9.2. Population and population growth 53
9.3. Consumer Price Index 54
9.4. Population breakdown by age 55
10. Methodology 56
11. Definitions 57
12. Appendix 69
13. About GlobalData 88
14. Disclaimer 89
15. Contact Us 90
List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Brand Value-Meat Sector 36
Table 3: Brand Value- Chilled Raw Packaged Meat - Processed Market 37
Table 4: Market Definitions 57
Table 5: Category Definitions 58
Table 6: Category Definitions 59
Table 7: Channel Definitions 60
Table 8: Health & Wellness: Product Attributes-Food Minus 61
Table 9: Health & Wellness: Product Attributes-Free From 62
Table 10: Health & Wellness: Product Attributes-Functional & Fortified 63
Table 11: Health & Wellness: Product Attributes-Naturally Healthy 64
Table 12: Health & Wellness: Product Attributes-Food Intolerance 65
Table 13: Health & Wellness: Consumer Benefits-Health Management 66
Table 14: Health & Wellness: Analysis by Consumer Benefits 67
Table 15: Health & Wellness: Consumer Benefits-Performance 68
Table 16: Market Value for Ambient Meat - by category (Bs Million), 2011-2021 69
Table 17: Market ValueforChilled Raw Packaged Meat - Processed -by category (Bs Million), 2011-2021 69
Table 18: Market ValueforChilled Raw Packaged Meat - Whole Cuts-bycategory (Bs Million), 2011-2021 70
Table 19: Market ValueforCooked Meats - Counter-by category (Bs Million), 2011-2021 71
Table 20: Market Value for Cooked Meats - Packaged-by category (Bs Million), 2011-2021 71
Table 21: Market Value for Fresh Meat (Counter)-by category (Bs Million), 2011-2021 72
Table 22: Market ValueforFrozen Meat-by category (Bs Million), 2011-2021 73
Table 23: Market ValueforAmbient Meat-bycategory (US$ Million), 2011-2021 74
Table 24: Market ValueforChilled Raw Packaged Meat - Processed-bycategory (US$ Million), 2011-2021 74
Table 25: Market ValueforChilled Raw Packaged Meat - Whole Cuts-bycategory (US$ Million), 2011-2021 75
Table 26: Market ValueforCooked Meats - Counter-bycategory (US$ Million), 2011-2021 76
Table 27: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 76
Table 28: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 77
Table 29: Market ValueforFrozen Meat-bycategory (US$ Million), 2011-2021 78
Table 30: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 79
Table 31: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 79
Table 32: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 80
Table 33: Market Volume forCooked Meats - Counter-bycategory (Kg Million), 2011-2021 80
Table 34: Market Volumefor Cooked Meats - Packaged-by category (Kg Million), 2011-2021 81
Table 35: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 82
Table 36: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 83
Table 37: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 83
Table 38: Packaging Material (in Million pack units) 84
Table 39: Container Type (in Million pack units) 84
Table 40: Closure Type (in Million pack units) 85
Table 41: Outer Type (in Million pack units) 85
Table 42: Exchange Rates: (US$-Bs), 2011-2021 86
Table 43: GDP Per Capita (Bs) 86
Table 44: Population 86
Table 45: Consumer Price Index 86
Table 46: Age Profile (Millions of Persons) 87
List of Figures
Figure 1: Value share of Venezuela in the global and Latin America Meat sector, 2011-2021 3
Figure 2: Venezuela compared other top four countries - market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Venezuela compared to global and Latin America average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption (by markets) in Venezuela compared to global and Latin America average, 2016 9
Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10
Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 11
Figure 9: Value analysis by categories, 2011-2021 12
Figure 10: Volume analysis by categories, 2011-2021 13
Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 14
Figure 12: Value analysis by categories, 2011-2021 15
Figure 13: Volume analysis by categories, 2011-2021 16
Figure 14: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 18
Figure 16: Value analysis by categories, 2011-2021 19
Figure 17: Volume analysis by categories, 2011-2021 20
Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21
Figure 19: Value analysis by categories, 2011-2021 22
Figure 20: Volume analysis by categories, 2011-2021 23
Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24
Figure 22: Value analysis by categories, 2011-2021 25
Figure 23: Volume analysis by categories, 2011-2021 26
Figure 24: Distribution channel share, Meat, 2011-2016 27
Figure 25: Distribution channel share, Ambient Meat, 2011-2016 28
Figure 26: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 29
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 30
Figure 28: Distribution channel share, Cooked Meats - Counter, 2011-2016 31
Figure 29: Distribution channel share, Cooked Meats - Packaged, 2011-2016 32
Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 33
Figure 31: Distribution channel share, Frozen Meat, 2011-2016 34
Figure 32: Leading brands in the Venezuelan Meat sector, value share, 2016 35
Figure 33: Leading brands in the Chilled Raw Packaged Meat - Processed market, value share, 2016 37
Figure 34: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value share, 2016 38
Figure 35: Leading brands in the Cooked Meats - Packaged market, value share, 2016 39
Figure 36: Leading brands in the Frozen Meat market, value share, 2016 40
Figure 40: Packaging share and growth analysis by packaging material, 2011-2021 41
Figure 41: Use of packaging material by markets (in pack units), 2016 42
Figure 42: Packaging share and growth analysis by container type, 2011-2021 43
Figure 43: Use of container type by markets (in pack units), 2016 44
Figure 44: Packaging share and growth analysis by closure type, 2011-2021 45
Figure 45: Use of closure type by markets (in pack units), 2016 46
Figure 46: Packaging share and growth analysis by outer type, 2011-2021 47
Figure 47: Use of outer type by markets (in pack units), 2016 48
Figure 48: Relative comparison of countries based on PEST analysis 49
Figure 49: Relative comparison of countries based on PEST analysis 50
Figure 50: Relative comparison of countries based on PEST analysis 51
Figure 51: Venezuela’s GDP per capita, 2011-2016 52
Figure 52: Population growth in Venezuela, 2011-2016 53
Figure 53: Consumer Price Index, Venezuela, 2010-2016 54
Figure 54: Age Profile, Venezuela, 2016 55
Figure 59: About Global Data 88
