Summary
Thailand's Ice Cream market is expected to register high growth in both THB and US$ terms during 2015-2020. The market is led by the 'Impulse Ice Cream-Single Serve' category and is also forecast to register the fastest growth in value terms during 2015-2020. On-trade sales account for the highest share in the distribution of Ice Cream products in the market. Unilever PLC and Nestle S.A. are the leading players in the market. The 'Impulse Ice Cream - Single Serve' category has higher private label penetration than the 'Take-Home and Bulk Ice Cream' category in the country.
Key Findings
- Of the three categories analyzed, 'Impulse Ice Cream - Single Serve' is forecast to register fastest growth, registering a CAGR of 12.4% during 2015-2020
- On-trade sales account for the majority of distribution share in Artisanal Ice Cream and 'Take-Home and Bulk Ice Cream' categories in Thailand
- Private label products in the 'Impulse Ice Cream - Single Serve' category registered faster growth than the 'Take-Home and Bulk Ice Cream' category during 2012-2015
- The use of Flexible Packaging is forecast to register fastest growth during 2015-2020
Synopsis
Consumer and Market Insights report on the Ice Cream market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Introduction
- Report Scope
Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways
Market Overview
- Value and volume analysis for Thailand's Ice Cream market
- Impact of exchange rate fluctuations on Thailand's Ice Cream market
- Degree of trade up/down in Thailand's Ice Cream market (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in Thailand's Food market
- Leading distribution channels (value terms) in Thailand's Ice Cream market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value) by category
- Penetration of private label by category in Thailand's Ice Cream market
- Private label growth (in value terms) compared to brands
Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to THB
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (THB and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015
Artisanal Producers
Chomthana Co. Ltd
F and N Foods Pte Ltd
General Mills Inc.
Nestle S.A.
Unilever Plc
American Food Co. Ltd.
