Summary
Breakfast Cereals in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The breakfast cereals market consists of retail sales of Hot cereals, Ready-to-eat cereals, and Congee.
- The US breakfast cereals market recorded revenues of $13,819.8 million in 2024, representing a compound annual growth rate (CAGR) of 6.2% between 2019-24.
- Market consumption volumes declined with a negative CAGR of 0.3% between 2019-24, reaching a total of 1,766.3 million kilograms in 2024.
- The US breakfast cereals market registered healthy growth during 2019-24 as rising disposable incomes, evolving consumer behaviours, expanding product innovation, and strong distribution dynamics helped sustain and even grow demand despite long-term competitive pressures.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in the United States
- Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States breakfast cereals market with five year forecasts
Reasons to Buy
- What was the size of the United States breakfast cereals market by value in 2024?
- What will be the size of the United States breakfast cereals market in 2029?
- What factors are affecting the strength of competition in the United States breakfast cereals market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's breakfast cereals market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US breakfast cereals market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the US breakfast cereals market?
8 Company Profiles
8.1. General Mills Inc
8.2. WK Kellogg Co
8.3. Post Holdings Inc
8.4. PepsiCo Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States breakfast cereals market value: $ million, 2019-24
Table 2: United States breakfast cereals market volume: million kilograms, 2019-24
Table 3: United States breakfast cereals market category segmentation: % share, by value, 2019-24
Table 4: United States breakfast cereals market category segmentation: $ million, 2019-24
Table 5: United States breakfast cereals market geography segmentation: $ million, 2024
Table 6: United States breakfast cereals market distribution: % share, by value, 2024
Table 7: United States breakfast cereals market value forecast: $ million, 2024-29
Table 8: United States breakfast cereals market volume forecast: million kilograms, 2024-29
Table 9: United States breakfast cereals market share: % share, by value, 2024
Table 10: General Mills Inc: Key Facts
Table 11: General Mills Inc: Annual Financial Ratios
Table 12: General Mills Inc: Key Employees
Table 13: WK Kellogg Co: Key Facts
Table 14: WK Kellogg Co: Key Employees
Table 15: Post Holdings Inc: Key Facts
Table 16: Post Holdings Inc: Annual Financial Ratios
Table 17: Post Holdings Inc: Key Employees
Table 18: PepsiCo Inc: Key Facts
Table 19: PepsiCo Inc: Annual Financial Ratios
Table 20: PepsiCo Inc: Key Employees
Table 21: PepsiCo Inc: Key Employees Continued
Table 22: United States Size of Population (Million), 2020-24
Table 23: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: United States GDP (Current Prices, $ Billion), 2020-24
Table 25: United States Inflation, 2020-24
Table 26: United States Consumer Price Index (Absolute), 2020-24
Table 27: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States breakfast cereals market value: $ million, 2019-24
Figure 2: United States breakfast cereals market volume: million kilograms, 2019-24
Figure 3: United States breakfast cereals market category segmentation: $ million, 2019-24
Figure 4: United States breakfast cereals market geography segmentation: % share, by value, 2024
Figure 5: United States breakfast cereals market distribution: % share, by value, 2024
Figure 6: United States breakfast cereals market value forecast: $ million, 2024-29
Figure 7: United States breakfast cereals market volume forecast: million kilograms, 2024-29
Figure 8: Forces driving competition in the breakfast cereals market in the United States, 2024
Figure 9: Drivers of buyer power in the breakfast cereals market in the United States, 2024
Figure 10: Drivers of supplier power in the breakfast cereals market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the breakfast cereals market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the breakfast cereals market in the United States, 2024
Figure 14: United States breakfast cereals market share: % share, by value, 2024
