Summary

In the fourth quarter of 2016, consumption was influenced by the warmer average temperature than in the previous year. Record number of tourist visitors aided consumption of soft drinks. Private Label products lost market share at the hands of producer brands or by very low income consumers moving away from purchasing PL. Consumption of alcoholic drinks was up in Q4-16, driven again by the good performance of beer.

GlobalData’s Spain Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Sales of packaged water grew significantly in Q4-16. This was caused by more consumers who were willing to spend more on packaged water, particularly on premise.
- Flavored water sales grew massively in Q4-16, driven by a better economic climate and the marketing activity of the leading brand.
- Juice category sales was down, driven once more by the poor performance of FC PL products.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation