Summary

During Q4-16 in Italy, sales of soft drinks grew, principally driven by the strong performance of packaged water, thanks to the return to growth of carbonated variants. Sales of alcoholic drinks also grew, largely thanks to the improved sales of wine and beer. Sales of dairy drinks, in contrast decreased, mainly due to continued consumer disaffection towards white milk, combined with the progressive maturation of the soymilk category.

GlobalData’s Italy Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- PL brands declined, in particular in the important packaged water market, suffering increased competition from branded players on promotion, particularly in the still segment.
- PL brands were able to significantly out-perform the market in the energy drinks category.
- Enhanced water category saw a very good growth, driven by the expansion of the only brand, San Benedetto Aqua vitamin.
- Flavored water category saw a huge decline in its market due to the waning consumer interest in this seasonal, impulse category outside the key summer season.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation