Summary

In the fourth quarter of 2016, all commercial beverages saw a significant growth. Soft drinks set to see a growth for 2016. In some categories, like sports drinks, enhanced water or fruit powders, Private Label share is very low or does not exist. In other categories where price increases were implemented, mainly where the raw material prices increased like juice and nectars, Private Label shares slightly increased. Private Label has more favorable consumer prices and, in consumer minds, these products are just as good as branded products. In the case of carbonates, only the cola flavor has some loyalty as it has to be Coca-Cola or PepsiCo.

GlobalData’s Hungary Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Enhanced Water category increased in Q4-16 compared to Q4-15.This was due to the very low base and the increasing distribution level alongside new product appearances on the market.
- Nectars category performed very well due to the increasing purchasing power of the consumers.
- A stable market performance was seen for the fruit powders category for Q4-16 compared to Q4-15.
- Energy drinks category showed a significant growth in Q4-16 compared to Q4-15 due to the continuous price promotion activities.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation