Summary

All commercial beverages remained in low single digit growth in Q4-16, thanks to the good performance of key categories such as dairy and the recovery of alcoholic drinks. Q4-16 is the off-peak season for beer consumption, however due to the leading brewers’ efforts, beer consumption had a small increase in Q4-16 and Wine growth was slowed slightly due to the fierce competition. Due to the Chinese new year, hot tea saw a significant growth and hot coffee saw a huge growth in the respective markets.

GlobalData’s China Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Scope

- Driven by the surprisingly strong growth of PepsiCo in Q4-16, carbonates gained a significant growth.
- Unsatisfactory performance of few bands in Enhanced water category led to big decline in the market.
- Sports drinks continued to have stagnant sales in Q4-16 with one of the major brand continually declining.
- Energy Drinks, Flavored water, hot coffee presented double digit growth in their respective markets.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in China to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation