Summary

Q4-16 saw an overall volume loss showing a more negative performance compared to the whole year. Soft drinks sales declined which is slow compared to the flat performance accrued for the year. ACB saw a flat performance which is similar to the rest of the year. The educational department and the food and drinks industry has made a pact to eliminate sugary drinks and unhealthy snacks from schools. It is good news for milk producers that milk will now be promoted in schools as a healthy drink.

GlobalData’s Belgium Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Carbonates saw a big decline as the category continues to suffer from being shunned by consumers due to its sugar content.
- Flavored water saw a huge growth for the quarter as the category fits the current trend and demand for drinks that contain less and/or no sugar.
- Juice, Nectars and Still drinks saw significant market decline.
- Packaged Water category continues to be in-vogue for being a healthy alternative to sugary drinks and, with a population that is striving to become healthier, packaged water fits the bill.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Belgium beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Belgium to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation