Top Growth Opportunities: Wine in the US

GlobalData
104 Pages - GLDATA62975
$2,995.00

Summary

"Top Growth Opportunities: Wine in the US", provides an overview of the Wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for Wine market in the US and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to -
- Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Wine, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2011-2016 for US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- The degree of influence that the 20 key consumer trends identified by GlobalData have on Wine consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and US-specific product innovation targeting key consumer needs

Scope

- The US Wine market is expected to grow more slowly during 2016-2021 than 2011-2016.
- Over the past five years US consumers have traded up for wine. This is evident from the higher growth in value than volume across the three wine categories.
- Overall, the private label threat remains low to big brands. But smaller brands risk losing market share to private labels.
- Women and consumers aged 55+ are driving the growth of Wine in the US.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of US's Wine consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Companies Mentioned

E&J Gallo Winery
Constellation Brands Inc.
Franzia Wines
Trinchero Family Estates
Treasury Wine Estates Vintners Ltd.
Casella Wines PTY Ltd.
The Wine Group
Banfi Products Corp
Almaden Vineyards
Bronco Wine Co.

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Table of Contents
1. Introducing a top growth market for wine
Top 10 global growth opportunities scores 8-9
Top global issues 10
Assessment against global strategic issues 11
GlobalData’s strategic issues map 12
Predicted future issues for the global sector 13
Reward and risk assessment 14
Opportunity score - overview 15
Consumer spending trends - peer group comparisons 16
Political, Economic, Social, and Technological: Analysis 17
Enablers and inhibitors of growth 18
Rewards and opportunities for growth 19
Summary of the market 20

2. Market insight - identifying the opportunities to move into
Market growth by category 22
Value growth of the market 23-24
Volume growth of the market 25-26
Level of premiumization by category 27
Category analysis - key drivers of change 28

3. Retail and distribution insight - key channels and retailers driving growth
Wine retail channel share 30
Key Retail Channel trends 31
Routes to market 32-33
Drivers of change in the sector 34

4. Company and brand insight - the competitive landscape defined
Category fragmentation 36
Company and brand strength 37
Private label penetration 38
Brand share by leading supplier 39
International and domestic brand analysis 40
Company and brand strength summary 41

5. Consumer insight - who, what, when, where and why
Strategic issues map 43-44
Key consumer driver implications 45
Key consumers trends 46
Consumer groups 47-48
Key Health & Wellness trends 49
Consumer trends summary 50

6. Product and packaging insights
Key Product Insights 52
Trends and strategic issues - other notable product trends 53
Key product innovation case studies 54-55
Key Packaging Insights 56
Trends and strategic issues 57-58
Product launch key takeouts 59

7. White spaces and innovation opportunities - space to move into
Growth segments to target 61
Consumer spaces to target 62
Segment opportunities 63
Price dynamics 64-65
Product launch key takeouts 66
Key recommendations 67-68

8. Appendix 70

List of Tables
Visualization of 10 countries growth opportunities 8
Visualization of 10 countries growth opportunities (continued) 9
Reward and risk assessment 14
Market value and split, 2011-2021 19
Winners and losers by category, value, 2016-2021 24
Volume growth by category, 2011-2021 25
Winners and losers by category, volume, 2016-2021 26
Key consumption volume shares by consumer group, 2016 47
Key consumption motivators by category, 2016 48
Key consumption motivators by category, 2016 (continued) 49
Top categories by volume and CAGR, 2011-2016 64
Average price change by brand, 2016 67

List of Figures
Map of top opportunity markets 6
Map of top global issues 10
Global issue web 11
GlobalData’s strategic issues map 12
Average consumer spend, peer group comparisons, 2011-2021 16
Market value and split, 2011-2021 19
Value growth by category, 2011-2016 and 2016-2021 22
Value market growth by category, 2011-2021 23
Winners and losers by category, volume, 2016-2021 26
Value and volume growth by category, 2011-2021 27
Fragmentation by category, 2011-2016 36
Private label penetration and CAGR, 2011-2016 38
Cumulative value share by brand, 2016 39
Penetration of Health and Wellness claims by category, 2016 51
Packaging materials volume share, 2016 & 2021 59
Packaging closure materials volume share, 2016 & 2021 59
Projected CAGR for top five categories by value, 2016-2021 60
Price change by category, 2016 66

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