Summary
"Top Growth Opportunities: Wine in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Poland through GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Poland’s is the sixth-largest economy in the EU and one of the fastest growing economies as well, registering GDP growth of 2.7% for 2016 and a projected 3% for 2017. This has stabilized consumer confidence, and spending, despite lingering concerns around the global recession. Wine in Poland benefits from this increased demand and consumer spending for indulgent products, given that consumers now perceive these options as affordable luxury. Finally, as the domestic population continues to age and develop, there is a significant awareness about health & wellness, and wine benefits from this through being perceived as a both an indulgent treat but with also possessing some health benefits, unlike other types of alcohol. Consequently, the Polish wine market offers good growth opportunities in terms of per capita expenditure in the future.
Scope
- The Polish wine market was valued at over US$3 billion in 2016 and is forecast to grew at a CAGR of 6.3% between 2016-2021.
- The market will grow to over US$4.5 billion by 2021.
- Ambra S.A. is the largest wine producer in Poland with over a 6% share of the market, in value terms, as of 2016.
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's wine consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Table of Contents
1. Introducing a top growth market for Wine
Top 10 global growth opportunities scores 8-9
Top global issues 10
Assessment against global strategic issues 11
GlobalData’s strategic issues map 12
Predicted future issues for the global sector 13
Reward and risk assessment 14
Opportunity score - overview 15
Consumer spending trends - peer group comparisons 16
Political, Economic, Social, and Technological: Analysis 17
Enablers and inhibitors of growth 18
Rewards and opportunities for growth 19
Summary of the market 20
2. Market insight - identifying the opportunities to move into
Market growth by category 22
Value growth of the market 23-24 Volume growth of the market 25-26
Level of premiumization by category 27
Category analysis - key drivers of change 28
3. Retail and distribution insight - key channels and retailers driving growth
Wine retail channel share 30
Key Retail Channel trends 31
Routes to market 32-33
Drivers of change in the sector 34
4. Company and brand insight - the competitive landscape defined
Category fragmentation 36
Company and brand strength 37
Private label penetration 38
Brand share by leading supplier 39
International and domestic brand analysis 40
Company and brand strength summary 41
5. Consumer insight - who, what, when, where and why
Strategic issues map 43
Key consumer driver implications 44
Consumer groups 45
6. Product and packaging insights
Key Product Insights 47
Trends and strategic issues - other notable product trends 48
Key product innovation case studies 49-50
Key Packaging Insights 51-52
Trends and strategic issues 53
Product launch key takeouts 54
7. White spaces and innovation opportunities - space to move into
Growth segments to target 56
Consumer spaces to target 57
Segment opportunities 58
Product launch key takeouts 59
Key recommendations 60-61
8. Appendix 63
List of Tables
Visualization of 10 countries growth opportunities 8
Visualization of 10 countries growth opportunities (continued) 9
Reward and risk assessment 14
Market value and split, 2011-2021 19
Winners and losers by category, value, 2016-2021 24
Winners and losers by category, volume, 2016-2021 26
Key consumption volume shares by consumer group, 2016 45
Top categories by volume and CAGR, 2011-2016 57
Average price change by brand, 2016 58
List of Figures
Map of top opportunity markets 6
Map of top global issues 10
Global issue web 11
GlobalData’s strategic issues map 12
Average consumer spend, peer group comparisons, 2011-2021 16
Market value and split, 2011-2021 19
Value growth by category, 2011-2016 and 2016-2021 22
Value market growth by category, 2011-2021 23
Winners and losers by category, volume, 2016-2021 26
Value and volume growth by category, 2011-2021 27
Fragmentation by category, 2011-2016 36
Private label penetration and CAGR, 2011-2016 38
Cumulative value share by brand, 2016 39
Projected CAGR for top five categories by value, 2016-2021 58
