Summary
Beer posted a good growth aided by the impressive growth of the new Chang beer and celebrations around the New Year festive season. Chang Classic was released in an emerald green bottle with a champagne gold label in order to make the brand look premium but at a mainstream price. The beer increasingly took over the market and made good gains on the market leader Leo. Traditional retail continued to be the main channel in the market as consumers preferred to buy their beverages from these markets and take them home to consume with friends and family.
Key Findings
- The mainstream segment continued to be the largest segment in the market with 85% share.
- Under the Alcoholic Beverage Control Act, no advertising of any alcoholic drinks was allowed limiting brand awareness among consumers leading them to choose the same brand.
- Rising cost of production introduced smaller size bottles of beer.
Synopsis
Canadean's Thailand Beer Market Insights 2016 Report provides a complete overview of the Thailand beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Thailand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Thailand beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Thailand beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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1.Data Revisions Summary
2.Executive Summary
3.Market Context
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.Market Update
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6.Brewer Profiles
7.Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
Table 1: Thailand Population Size and Growth, 1987-2018F
Table 2: Asia Population Size and Growth, 2005-2016F
Table 3: Thailand Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs Off Premise, 2012-2016F
Table 40: Boon Rawd Brewery Brand Volumes 2011-2015
Table 41: San Miguel Thailand Brand Volumes 2011-2015
Table 42: Thai Asia Pacific Brewery Brand Volumes 2011-2015
Table 43: Thai Beverages Public Company Brand Volumes 2011-2015
Boon Rawd Brewery Company Limited
San Miguel Beer (Thailand) Ltd
Thai Asia Pacific Brewery Company Limited
Thai Beverages Public Company (Thaibev)
