Summary
Digital Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital media market is segmented into digital music, digital video, and digital books. The market value refers to the revenue generated by market players in a specific year.
- The US digital media market recorded revenues of $113.6 billion in 2024, representing a compound annual growth rate (CAGR) of 15.2% between 2019 and 2024.
- The digital video segment accounted for the market's largest proportion in 2024, with total revenues of $98.5 billion, equivalent to 86.6% of the market's overall value.
- In 2024, the US digital media market experienced an annual growth of 13.0%. The market’s strong growth is driven by the increased number of internet users. According to the World Bank, in 2024, the number of internet users in the US reached 328.1 million, up 0.7% from 2023.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in the United States
- Leading company profiles reveal details of key digital media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States digital media market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the United States digital media market by value in 2024?
- What will be the size of the United States digital media market in 2029?
- What factors are affecting the strength of competition in the United States digital media market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's digital media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Netflix Inc
8.2. Amazon.com Inc
8.3. Spotify AB
8.4. YouTube LLC
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States digital media market value: $ million, 2019-24
Table 2: United States digital media market category segmentation: % share, by value, 2019-24
Table 3: United States digital media market category segmentation: $ million, 2019-24
Table 4: United States digital media market geography segmentation: $ million, 2024
Table 5: United States digital media market value forecast: $ million, 2024-29
Table 6: Netflix Inc: Key Facts
Table 7: Netflix Inc: Annual Financial Ratios
Table 8: Netflix Inc: Key Employees
Table 9: Netflix Inc: Key Employees Continued
Table 10: Amazon.com Inc: Key Facts
Table 11: Amazon.com Inc: Annual Financial Ratios
Table 12: Amazon.com Inc: Key Employees
Table 13: Spotify AB: Key Facts
Table 14: Spotify AB: Key Employees
Table 15: YouTube LLC: Key Facts
Table 16: YouTube LLC: Key Employees
Table 17: United States Size of Population (Million), 2020-24
Table 18: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 19: United States GDP (Current Prices, $ Billion), 2020-24
Table 20: United States Inflation, 2020-24
Table 21: United States Consumer Price Index (Absolute), 2020-24
Table 22: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States digital media market value: $ million, 2019-24
Figure 2: United States digital media market category segmentation: $ million, 2019-24
Figure 3: United States digital media market geography segmentation: % share, by value, 2024
Figure 4: United States digital media market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital media market in the United States, 2024
Figure 6: Drivers of buyer power in the digital media market in the United States, 2024
Figure 7: Drivers of supplier power in the digital media market in the United States, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital media market in the United States, 2024
Figure 9: Factors influencing the threat of substitutes in the digital media market in the United States, 2024
Figure 10: Drivers of degree of rivalry in the digital media market in the United States, 2024
