Summary
The Turkish Make-Up sector is led by the Eye Make-Up market in both value and volume terms, while Nail Make-Up market is forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Yves Rocher International, Avon Products, Inc. and Erkul Kozmetik San Ve Tic AS are the leading market players in the Turkish Make-Up sector.
GlobalData’s Country Profile report on the Make-Up sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Scope
- The Make-Up sector in Turkey is forecast to grow at 7.3% CAGR in value terms during 2016-2021.
- Per capita consumption of Eye Make-Up market is the highest in Turkey.
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Health & Beauty Stores.
- Flormar accounts for the leading share in the Turkish Make-Up sector.
- Rigid Plastics is the most commonly used package material in the Turkish Make-Up sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Amway Corporation
Avon
Clarins Group
Elizabeth Arden Inc.
Estée Lauder Companies Inc.
LOreal SA
Oriflame Cosmeticos S.A.
Procter & Gamble
Yves Rocher SA
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Table of Contents
1. Report Scope 1
2. Executive Summary 2
3. Turkey in the Global and Regional Context 3
3.1. Turkey’s share in the Global and Eastern European Make-Up sectors 3
3.2. Turkey compared to other leading countries in Eastern Europe 4
4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Turkey 5
4.2. Per capita consumption - Turkey compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Make-Up sector 8
4.5. Growth analysis by markets 9
5. Market and Category Analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Eye Make-Up 11
5.3. Market analysis: Face Make-Up 13
5.4. Market analysis: Lip Make-Up 15
5.5. Market analysis: Nail Make-Up 17
6. Distribution Analysis 18
6.1. Distribution channel share analysis: Make-Up 18
6.2. Distribution channel share analysis: Eye Make-Up 19
6.3. Distribution channel share analysis: Face Make-Up 20
6.4. Distribution channel share analysis: Lip Make-Up 21
6.5. Distribution channel share analysis: Nail Make-Up 22
7. Competitive Landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
8. Packaging Analysis 33
8.1. Packaging share and growth analysis by package material 33
8.2. Packaging share analysis by package material 34
8.3. Packaging share and growth analysis by pack type 35
8.4. Packaging share analysis by pack type 36
8.5. Packaging share and growth analysis by closure type 37
8.6. Packaging share analysis by closure type 38
8.7. Packaging share and growth analysis by primary outer type 39
8.8. Packaging share analysis by primary outer type 40
9. Macroeconomic Analysis 41
9.1. GDP per Capita 44
9.2. Population and population growth 45
9.3. Consumer Price Index 46
9.4. Population breakdown by age 47
10. Methodology 48
11. Definitions 49
12. Appendix 52
13. About GlobalData 63
14. Disclaimer 64
15. Contact Us 65
List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 16
Table 9: Brand Value - Make-Up sector, 2016 24
Table 10: Brand Value - the Eye Make-Up market, 2016 26
Table 11: Brand Value - the Face Make-Up market, 2016 28
Table 12: Brand Value - the Lip Make-Up market, 2016 30
Table 13: Brand Value - the Nail Make-Up market, 2016 32
Table 14: Market Definitions 49
Table 15: Category Definitions 50
Table 16: Channel Definitions 51
Table 17: Market Value for Eye Make-Up - by category (TL Million), 2011-2021 52
Table 18: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 52
Table 19: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 53
Table 20: Market Value for Face Make-Up - by category (TL Million), 2011-2021 53
Table 21: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 54
Table 22: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 54
Table 23: Market Value for Lip Make-Up - by category (TL Million), 2011-2021 55
Table 24: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 55
Table 25: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 56
Table 26: Market Value for Nail Make-Up (TL Million), 2011-2021 56
Table 27: Market Value for Nail Make-Up (US$ Million), 2011-2021 56
Table 28: Market Volume for Nail Make-Up (Million Units), 2011-2021 57
Table 29: Components of change - by Market, 2015-2016 57
Table 30: Make-Up Sales Distribution in Turkey - by Markets (TL Million), 2016 58
Table 31: Package Material (in Million pack units) 59
Table 32: Pack Type (in Million pack units) 59
Table 33: Closure Type (in Million pack units) 60
Table 34: Primary Outer Type (in Million pack units) 60
Table 35: Exchange Rates: (US$-TL), 2011-2021 61
Table 36: GDP Per Capita (TL) 61
Table 37: Population 61
Table 38: Consumer Price Index 61
Table 39: Age Profile (Millions of Persons) 62
List of Figures
Figure 1: Turkey compared to the top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Turkish Make-Up sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Turkey compared to the global and Eastern European average, 2016 10
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 17
Figure 11: Distribution channel share, Make-Up, 2011-2016 18
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 21
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 22
Figure 16: Leading brands in the Turkish Make-Up sector, value share, 2016 23
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 25
Figure 18: Leading brands in the Face Make-Up market, value share, 2016 27
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 29
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 31
Figure 21: Packaging share and growth analysis by package material, 2011-2021 33
Figure 22: Use of package material by markets (in pack units), 2016 34
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 24: Use of pack type by markets (in pack units), 2016 36
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 26: Use of closure type by markets (in pack units), 2016 38
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 28: Use of primary outer type by markets (in pack units), 2016 40
Figure 29: Relative comparison of countries based on PEST analysis 41
Figure 30: Turkey’s GDP per capita, 2011-2016 44
Figure 31: Population growth in Turkey, 2011-2016 45
Figure 32: Consumer Price Index, Turkey, 2010-2016 46
Figure 33: Age Profile, Turkey, 2016 47
Figure 34: About GlobalData 63
