Consumer and Market Insights: Haircare in Turkey

Canadean
59 Pages - CAN51312
$875.00

Summary
The Turkish Haircare market is led by the Shampoo category in both value and value terms as on 2015, while the Conditioner category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading channel for distribution of Haircare products in the country. Rigid Plastics is the most commonly used packaging material in the Turkish Haircare market. Procter and Gamble Company and L'Oreal S.A. are the leading players in the market.

Key Findings
- The Haircaremarket in Turkey is forecast to grow at a CAGR of 2.0% in value terms during 2015-2020
- Turkish consumers are opting for value for money products in the Haircaremarket
- The Conditioner category is forecast to register fastest value growth among all categories during 2015-2020
- Hair Gel and 'Styling Creams and Waxes' segments are expected to gain maximum share growth within the Styling Agents category
- Hypermarkets and Supermarkets is the leading distribution channel across all categories
- L`Oréal-Studio Line is the leading brand in the Styling Agents category
- Rigid Plastics is the most commonly used packaging material in the Turkish Haircare market

Synopsis
Consumer and Market Insights report on the Haircare market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for the Turkish Haircare market
- Impact of exchange rate fluctuations on the Turkish Haircare market
- Degree of trade up/down in the Turkish Haircaremarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Turkish Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Turkish Haircare market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category.
- Penetration of private label by category in the TurkishHaircare market
- Private label growth (in value terms) compared to brands

Packaging
- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 9: Leading distribution channels, overall Haircare market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by value), 2015Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

The Procter and Gamble Company
Unilever Plc
L'Oreal S.A.
Henkel Ag and Co. Kgaa
Henkel Ag and Co. Kgaa
Micro-Gen Pharmaceuticals
Svenska Lantchips
Kao Corporation
Dabur India Ltd.
Eczacibasi Holding Co.
Beiersdorf Ag
Micro-Gen Pharmaceuticals
Sebapharma Gmbh and Co. KgAvon Products Inc.
Svenska Lantchips

$875.00

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