Summary
"UK Window Dressings - 2018", report offers comprehensive insight and analysis of the window dressings market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on curtains, blinds and shutters. Consumer data is based on our 2018 UK window dressings survey, using a panel of 2,000 nationally representative consumers.
2018 has seen the window dressings category grow by just 0.8%, with a slow housing market and cautiousness about spending large amounts on homes resulting in another sluggish year. Dunelm remains the clear leader in the category, with its market share (17.4%) continuing to dwarf that of second largest player Hillary's (7.0%). Researching is widespread across all window dressing product types, both in stores and online.
Scope
- Once fears of a potential catastrophic house price crash begin to lift, consumers should once again start to feel comfortable buying, selling and moving and this will encourage them to furnish homes with new window dressings.
- The window dressings marketplace is becoming increasingly crowded.
- Among younger shoppers, shutters are particularly popular.
Reasons to buy
- Using our five year forecasts to 2023, learn which subcategories in the window dressings market will be the fastest performing to ensure more focus and investment in these winning product areas.
- Understand how drivers of window dressings, such as price, quality, design and innovation, differ in importance among different demographics in order to maximise sales potential.
- See which retailers are set to gain share in 2018 and beyond and the reasons behind this.
- Gain a better understanding of the customer shopping journey for window dressings, and understand the impact of the online channel in this.
Companies Mentioned
Dunelm
Hillary's
B&M
Home Bargains
The Range
Next
Wilko
John Lewis
B&Q
Curtains2go
Blinds2go
Argos
Amazon
IKEA
eBay
'
Table of Contents
ISSUES AND STRATEGIES
Main issues in UK window dressings:
1. Changing popularity levels of different product types
2. Niche product areas outperforming wider category
3. Desire to research products in depth online
4. 'Made to measure' buyers are willing to pay more
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: Readymade curtains
Sector size and growth: Made to order curtains
Sector size and growth: Readymade blinds
Sector size and growth: Made to order blinds
Sector size and growth: Shutters
Sector size and growth: Nets and voiles
Sector size and growth: Accessories
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
Dunelm
Hillary's
John Lewis
Next
Wilko
Ones to watch
THE CONSUMER
Headlines
Net agreement statements
Research process
Penetration and profiles
Average spend
Purchase motivation
Price/ quality concerns
Retailer usage
Considered and used conversion
Channel usage
Drivers of retailer choice
METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending 2018
Penetration by product, 2018
Average spend by subcategory, 2018
Product details for each subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for UK overall window dressings, 2018
Retailer usage by subcategory, 2018
Drivers of retailer choice, 2018
Online fulfilment for UK window dressings, 2018
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - ready made curtains, 2017-23e
Market growth - ready made curtains, 2017-23e
Market size - made to order curtains, 2017-23e
Market growth - made to order curtians, 2017-23e
Market size - ready made blinds, 2017-23e
Market growth - ready made blinds, 2017-23e
Market size - made to order blinds, 2017-23e
Market growth - made to order blinds, 2017-23e
Market size - shutters, 2017-23e
Market growth - shutters, 2017-23e
Market size - nets and voiles, 2017-23e
Market growth - nets and voiles, 2017-23e
Market size - accessories, 2017-23e
Market growth - accessories, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 UK window dressings retailers, 2018e
Change in share among top 10 UK window dressings retailers on 2017
UK window dressings market share for Dunelm, 2016-18e
Retailer demographics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
UK window dressings market share for Hillary's, 2016-18e
Retailer demographics for Hillary's, 2018
Customer share overall by category for Hillary's, 2018
UK window dressings market share for John Lewis, 2016-18e
Retailer demographics for John Lewis, 2018
Customer share overall by category for John Lewis, 2020
UK window dressings market share for Next, 2016-18e
Retailer demographics for Next, 2018
Customer share overall by category for Next, 2018
UK window dressings market share for Wilko, 2016-18e
Retailer demographics for Wilko, 2018
Customer share overall by category for Wilko, 2018
Net agreement statements, 2018
Research process for UK window dressings, 2018
Time spent on research process for UK window dressings, 2018
What did customers research when buying UK window dressings, 2018
Overall penetration for UK window dressings, 2018
Profile by demographic for UK window dressings, 2018
Penetration by region for UK window dressings, 2018
Overall penetration for curtains (ready made), 2018
Profile by demographic for curtains (ready made), 2018
Penetration by region for curtains (ready made), 2018
Overall penetration for curtains (made to order), 2018
Profile by demographic for curtains (made to order), 2018
Penetration by region for curtains (made to order), 2018
Overall penetration for blinds (ready made), 2018
Profile by demographic for blinds (ready made), 2018
Penetration by region for blinds (ready made), 2018
Overall penetration for blinds (made to order), 2018
Profile by demographic for blinds (made to order), 2018
Penetration by region for blinds (made to order), 2018
Overall penetration for shutters, 2018
Profile by demographic for shutters, 2018
Penetration by region for shutters, 2018
Overall penetration for nets or voiles, 2018
Profile by demographic for nets or voiles, 2018
Penetration by region for nets or voiles, 2018
Overall penetration for accessories, 2018
Profile by demographic for accessories, 2018
Penetration by region for accessories, 2018
Purchase motivation for overall UK window dressings and subcategory, 2018
Retailer usage for overall UK window dressings, 2018
Drivers of retailer choice for overall UK window dressings, 2018
Channel usage for overall UK window dressings, 2018
Factors of importance for overall UK window dressings, 2018
Online fulfilment for UK window dressings, 2018
