Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review

39 Pages - GLDATA56973

Nielsen Holdings plc (NLSN) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Nielsen Holdings plc (Nielsen) formerly Nielsen N.V., is a performance management company that provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy; and what consumers read, watch and listen to. It offers audience measurement services from video, audio and text contents. The company provides retail transactional measurement data, consumer behavior information and analytics primarily in the consumer packaged goods industry; and viewership and listening data and analytics primarily to the media and advertising industries across the radio, television, online, and mobile platforms. Its services cover world’s GDP and population across North America, South America, Europe, the Middle East, Africa, and Asia Pacific. Nielsen is headquartered in Oxford, England, the UK.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company


Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Nielsen Holdings plc - Key Facts 6
Nielsen Holdings plc - Key Employees 7
Nielsen Holdings plc - Key Employee Biographies 8
Nielsen Holdings plc - Major Products and Services 10
Nielsen Holdings plc - History 11
Nielsen Holdings plc - Company Statement 15
Nielsen Holdings plc - Locations And Subsidiaries 18
Head Office 18
Other Locations & Subsidiaries 18
Section 2 – Company Analysis 20
Nielsen Holdings plc - Business Description 20
Nielsen Holdings plc - Corporate Strategy 21
Nielsen Holdings plc - SWOT Analysis 22
SWOT Analysis - Overview 22
Nielsen Holdings plc - Strengths 22
Strength - Strategic Alliance with BARTRENDr 22
Strength - Extension of Data and Planning Assets 22
Strength - Expansion of Digital Ad Ratings Mobile Measurement Business 22
Strength - Collaboration with GfK 22
Nielsen Holdings plc - Weaknesses 24
Weakness - Rising Debt Burden 24
Nielsen Holdings plc - Opportunities 25
Opportunity - Launch of Nielsen Marketing Cloud in Europe 25
Opportunity - Expansion of Sports Intelligence and Measurement 25
Opportunity - Extension of Contract with Meijer 25
Opportunity - Reinforcement of Digital Content and E-Commerce Solutions 25
Nielsen Holdings plc - Threats 26
Threat - Rapid Technological Changes 26
Threat - Adverse Market Conditions 26
Threat - Consolidation in Industries 26
Threat - Security Breaches 26
Nielsen Holdings plc - Key Competitors 27
Section 3 – Company Financial Ratios 28
Financial Ratios - Capital Market Ratios 28
Financial Ratios - Annual Ratios 29
Performance Chart 31
Financial Performance 31
Financial Ratios - Interim Ratios 32
Financial Ratios - Ratio Charts 33
Nielsen Holdings plc, Recent Deals Summary 34
Section 4 – Appendix 35
Methodology 35
Ratio Definitions 35
About GlobalData 39
Contact Us 39
Disclaimer 39

List of Tables
Nielsen Holdings plc, Key Facts 6
Nielsen Holdings plc, Key Employees 7
Nielsen Holdings plc, Key Employee Biographies 8
Nielsen Holdings plc, Major Products and Services 10
Nielsen Holdings plc, History 11
Nielsen Holdings plc, Other Locations 18
Nielsen Holdings plc, Subsidiaries 19
Nielsen Holdings plc, Key Competitors 27
Nielsen Holdings plc, Ratios based on current share price 28
Nielsen Holdings plc, Annual Ratios 29
Nielsen Holdings plc, Interim Ratios 32
Nielsen Holdings plc, Recent Deals Summary 34
Currency Codes 35
Capital Market Ratios 35
Equity Ratios 36
Profitability Ratios 36
Cost Ratios 37
Liquidity Ratios 37
Leverage Ratios 38
Efficiency Ratios 38

List of Figures
Nielsen Holdings plc, Performance Chart (2011 - 2015) 31
Nielsen Holdings plc, Ratio Charts 33


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