Summary

China: Home - Market Shares Summary Forecasts to 2023 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to China retail environment. In addition, it analyzes the key consumer trends influencing China home industry

The home sector grew by 12.9% in 2018 to reach C¥4,594 billion. Rising disposal incomes on the back of growing wages (coupled with government initiatives to revive the slowing housing market due to persistent trade wars between China and the US)

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in home category group with their product proposition analysis and market positioning in 2018 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in home sector
- Qualitative and quantitative insights of changing retail dynamics in home sector

Scope

- Government initiatives to boost housing sector drive home sales growth
- Rising housing market directly creates demand for furniture & floorcoverings
- Higher disposable incomes create demand for home improvement products
- Increasing middle class population’s spending on homewares will support category sales
- Convenience and easy installation services help the online channel gain share

Reasons to buy

- Gain a comprehensive knowledge on home sector in the China retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the home market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in China retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share