Summary

Starbucks - one of the world’s most popular coffee chains - launched Starbucks Mobile Wallet (or Starbucks Mobile App) in September 2009, enabling users to make in-store payments at Starbucks outlets on a closed-loop basis. To make a payment, users need to open the barcode on their mobile app and scan it at a Starbucks terminal. The amount is deducted from the user’s wallet balance.

The solution was initially launched in select locations and to select users in the US. It is now available across a host of different markets. In the US alone, by the end of March 2021 Starbucks had amassed over 30 million users who had made an in-store mobile payment.

The company introduced the Mobile Order & Pay feature to its app in December 2014, enabling users to order and pay for purchases ahead of their visit to the store. This accounted for 24% of all of the company’s US transactions in Q4 2020. The company is focusing on expanding Mobile Order & Pay to all Starbucks Mobile Wallet markets. It opened its first pick-up only store, called Starbucks Pickup, in New York in November 2019. The store utilizes the Mobile Order & Pay feature, enabling customers to place orders through Starbucks’ mobile app and collect them from the store. A similar store was opened in Canada in February 2020. The company is expanding its Mobile Order & Pay service to Asian markets, with launches in India, Thailand, and the Philippines in 2020.

The report provides information and insights into Starbucks Mobile Wallet including -
- Detailed insight into its business
- Comprehensive coverage of its products and services
- Comparative assessment with key competitors
- The company's important events and milestones

Scope

- Starbucks Mobile Wallet (or Starbucks Mobile App) was launched in September 2009.
- In December 2014, the company introduced the Mobile Order & Pay feature to its Starbucks app .
- Mobile Order & Pay transactions accounted for 24% of all transactions processed in Starbucks stores across the US in Q4 2020.
- In July 2020, the company launched pay-as-you-go option for Starbucks Rewards members in the US and Canada.

Reasons to Buy

- Gain insights into Starbucks Mobile Wallet's business operations and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the payments industry by comparing its performance against competitors.