ICT investment trends in Brazil : Enterprise ICT spending patterns through to the end of 2016

Kable Global ICT Intelligence
27 Pages - KAB10418

ICT investment trends in Brazil presents the findings from a survey of 137 Brazilian enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how Brazilian enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

Key Findings
- Enterprise ICT expenditure is anticipated to follow an upward trend as rapid economic growth and favourable business conditions are allowing Brazilian enterprises to spend more on expanding their businesses

- Brazilian enterprises are continuously looking to adopt various advanced technologies such as cloud computing and virtualization, resulting in investment in hardware technologies including client computing, networking, and security

- Investments in enterprise applications, mobility technologies, and cloud computing solutions is among the top priorities of Brazilian enterprises

The report illustrates the core technologies enterprises are investing in, including enterprise application, mobility, and cloud computing. Understand the approach adopted by enterprises in Brazil to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to enterprises in Brazil.

In particular, it provides an in-depth analysis of the following:

- How ICT budgets are set to change in 2015 in terms of their overall size

- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

- Distribution of ICT Brazilian Real in areas such as data centers, applications, IT management, and the networks

- Which ICT functions Brazilian enterprises are interested in outsourcing

- Brazilian enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise applications, mobility, and cloud computing

- Factors that are influencing Brazilian enterprises' investments in each technology category

- How Brazilian enterprises' IT budgets are currently allocated across various segments within a technology category

- Brazilian enterprises' distribution of their ICT budget across various segments within a technology category

- Vendor satisfaction ratings for various core and advanced technology categories

- Insight into Brazilian enterprises' preferred buying approaches

- Business and IT objectives that Brazilian enterprises are looking to achieve through their IT investment strategies

- Factors that are influencing Brazilian enterprises' decisions to select an ICT provider

Reasons To Buy
- Understand how the Brazilian enterprise ICT landscape is set to change in 2015 to prioritize your target market

- Comprehend how ICT Brazilian Real are being allocated by Brazilian enterprises in specific verticals and size bands to improve your market penetration

- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

- Realign your sales initiatives by understanding the current strategic objectives of Brazilian enterprises

- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise application, mobility, and cloud computing)

- Prioritize your focus areas by understanding which factors are influencing Brazilian enterprises' decisions when selecting an ICT provider

- Understand the changes in customers' priorities and identify the business and IT objectives that Brazilian enterprises are looking to achieve through their ICT investment strategies


Executive summary
Survey demographics
ICT budgets changes
ICT budget allocation by core technology area
Hardware budget breakdown
Software budget breakdowns
Third party IT services expenditure
Cloud computing budget
ICT budget allocation by function
Outsourced IT functions
ICT investment priorities and vendor satisfaction
Enterprise applications
Cloud computing
Business and IT objectives influencing IT investment strategy
ICT provider selection




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