The Main Points – New Types of Unlimited Mobile Data Plans
Introduction
New Types of Unlimited Mobile Data plans with the impact of 5G Services
Finland – MNO plans off unlimited mobile data with differentiation based on download speeds
Telenor Norway – Case Study
Vodafone Group – Move to Unlimited Mobile Data Plans
MNOs Unlimited Plans Differentiated by Download Speed
MNOs with Unlimited Mobile Data for Specific Applications only
South America Case Study – No Unlimited Mobile Data but Unlimited Social Media Use Instead
USA Case Study – Examples of Unlimited Mobile Data Plans – Focus on the US Market
Unlimited Mobile data for Prepaid Customers
Unlimited Mobile for Convergent Customers
Conclusions – The new types of unlimited mobile data plan
Appendix I Details of Vodafone subsidiaries’ unlimited tariff plans
Appendix II – List of operators covered

A List of Figures – The new types of unlimited mobile data plans worldwide

Figure 1 – The SFR free promotion of YouTube, linked to the launch of 4G with SFR RED 5 GB plans
Figure 2 – The T-Mobile USA video streaming promotion called Binge On
Figure 3 – The graphic showing the 3 UK Go Binge Promotion launched in 2017
Figure 4 – The Orange 5G plans including the unlimited mobile data plan
Figure 5 – Movistar’s infinite mobile plan
Figure 6 – Vodafone’s unlimited 5G mobile plan
Figure 7 – Vodafone’s Netherlands Red Unlimited plan
Figure 8 – Elisa’s Data Bundles Subscription Split – usage-based versus speed-dependent
Figure 9 - Telenor Norway’s speed-dependent postpaid plans
Figure 10 - Telenor Sweden’s postpaid subscriptions from 4 GB up to unlimited
Figure 11 – Vodafone UK’s five unlimited offers o including the offers that come with Entertainment
Figure 12 - A table showing the types of unlimited mobile data plans provided by Vodafone in each country market
Figure 13 – O2 Germany’s New Unlimited speed-dependent plans
Figure 14 - A1 Austria’s 5G speed-dependent tariff portfolio
Figure 15 - Magenta Austria’s unlimited portfolio
Figure 16 - Sunrise Switzerland’s unlimited tariff portfolio
Figure 17 – A graphic from AT&T showing the unlimited mobile data plans launched in January 2016
Figure 18 – A chart showing the entry point in USD per month for the 4 US MNOs from 2014 to 2019
Figure 19 – A picture showing Roger (Canada’s) Infinite plans
Figure 20 – A picture showing giffgaffs new golden goodybag
Figure 21 – A picture Virgin Media UK’s converged bundles including mobile data
Figure 22 -Pricing for unlimited versus data inclusive GB tariff plans


Figure 23 – Chart showing Smartphone postpaid plan – lowest unlimited priced plan on offer


(T&Cs vary, see figure above) - February 2021


Figure 24 – Chart showing Smartphone postpaid plan – Selected highest data allowance after unlimited


(T&Cs vary, see figure above) - February 2021

Figure 25- Price difference between lowest priced unlimited plans and highest priced plan with an GB data allowance – February 2021