In the dynamic and fragmented Aerospace, Aviation and Defense industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important...and can spell the difference between success and failure.

The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The main objectives include:

- To complement organizations’ internal competitor information gathering efforts with strategic analysis, data interpretation and insight.

- To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.

The report is designed to help current suppliers and potential market entrants realistically assess their financial, technological and marketing capabilities in relation to the leading competitors:

Airbus
BAE Systems
Boeing
GE Aerospace
General Dynamics
L3Harris Technologies
Leonardo
Lockheed Martin
Northrop Grumman
RTX

For each company, the report provides:

- Latest organizational and management developments
- Acquisitions and divestitures
- Marketing tactics
- Financial results
- Strengths and weaknesses
- Strategic directions