Summary
"Cigarettes in Mauritius, 2017", is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.
The cigarette market is relatively flat and will potentially decline long term but recent efforts to combat contraband trade have lifted duty paid volume. Volume recovered to 1,092 million pieces in 2016. The market exhibits strong western characteristics with king size lengths dominating. International brands are popular, due to the dominant presence of BAT and the influence of tourism. From the low point of 966 million pieces in 2015 the market recovered to 1092 million pieces in 2016, but is forecast to decline to 960 million pieces by 2025, although there may be further fluctuations in demand in the interim. Per capita consumption will follow a downward trend longer term, ending 2025 5.6% down on 2015 levels at 681 pieces per person.
Scope
- Mauritius is a small, but fairly stable market for cigarettes with annual market volume around one billion pieces (1,092 million pieces in 2016), little changed since 1990 levels with volume at 1,071 million pieces.
- The market exhibits strong western characteristics with king size lengths dominating.
- International brands are popular, due to the dominant presence of BAT which 90.8% share in 2016 and the influence of tourism.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Companies Mentioned
British American Tobacco (BAT)
Philip Morris International (PMI)
Japan Tobacco Inc. (JTI)
Imperial Tobacco (IT)
IOI Tobacco Traders
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Table of Contents
1. Overview 5
2. Market Size 6
3. Market Structure 10
4. Manufacturers & Brands 11
5. Taxation & Retail 15
5.1. Taxation 15
5.2. Retail Prices 17
6. The Smoking Population 18
7. Production & Trade 22
7.1. Production 22
7.2. Imports 24
7.3. Exports 30
8. Operating constraints 34
8.1. Advertising Restrictions 35
8.2. Health Warnings/Labelling Requirements 36
8.3. Other Restrictions 37
9. Prospects & Forecasts 38
10. Appendix 40
10.1. What is this Report About? 40
10.2. Time Frame 41
10.3. Product Category Coverage 42
10.4. Methodology 43
10.5. About GlobalData 45
10.6. Disclaimer 46
10.7. Contact Us 47
List of Tables
Table 1: Cigarette Consumption, 1990-2016, Million Pieces 7
Table 2: Per Capita Consumption, 1990-2016 9
Table 3: Manufacturer Sales & Market Share, 2000-2016, Million Pieces 12
Table 4: Manufacturer Sales & Market Share, 2000-2016, % 13
Table 5: Cigarette Brands by Manufacturer 14
Table 6: Tobacco Excise Duty Revenue, 2007-2015 16
Table 7: Cigarette Price Development, 2008-2012 17
Table 8: Smoking Population, 1990-2015 19
Table 9: Smoking Prevalence by Age Group and Gender, 2015 20
Table 10: Smoking Prevalence by Age Group & Gender, 2001 & 2010 20
Table 11: Smoking Prevalence by Sex & Age, 1987, 1992 & 1998, % 21
Table 12: Smoking Prevalence by Ethnic Group, 1987, 1992 & 1998, % 21
Table 13: Smoking Prevalence by Income Group, 1987, 1992 & 1998, % 21
Table 14: Cigarette Production, 1990-2016, Million pieces 23
Table 15: Cigarette Imports, 1990-2016, Million pieces 25
Table 16: Cigarette Imports by Country of Origin (UN Trade Statistics), 2000-2015, Million Pieces 26
Table 17: Cigarette Imports by Country of Origin (UN Trade Statistics), 2000-2015, % 27
Table 18: Cigarette Imports: Volume (National Data), 2010-2016, Million Pieces 28
Table 19: Cigarette Imports: Volume (National Data), 2010-2016, % 29
Table 20: Exports by Country of Destination, 2005-2015, Million Pieces 31
Table 21: Cigarette Exports Volume (National Data), 2010-2016, Million Pieces 32
Table 22: Cigarette Exports Volume (National Data), 2010-2013, % 33
Table 23: Consumption Forecasts, Million pieces, 2015-2025 39
List of Figures
Figure 1: Methodology 43
Figure 2: GlobalData at a glance 45
