Table of Contents
Introduction
What is this report about?
Who is the target reader?
How to use this report
Definitions
Group of Eight (G) Advertising
Industry Outlook
Advertising in Canada
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in France
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Germany
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Italy
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Japan
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in Russia
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United Kingdom
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Advertising in The United States
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
Company Profiles
Leading companies
Appendix
Methodology
About MarketLine

List of Tables
Table 1: G8 advertising industry, revenue($m), 2012-21
Table 2: G8 advertising industry, revenue by country ($m), 2012-16
Table 3: G8 advertising industry forecast, revenue by country ($m), 2016-21
Table 4: Canada advertising industry value: $ million, 2012–16
Table 5: Canada advertising industry category segmentation: $ million, 2016
Table 6: Canada advertising industry geography segmentation: $ million, 2016
Table 7: Canada advertising industry value forecast: $ million, 2016–21
Table 8: Canada size of population (million), 2012–16
Table 9: Canada gdp (constant 2005 prices, $ billion), 2012–16
Table 10: Canada gdp (current prices, $ billion), 2012–16
Table 11: Canada inflation, 2012–16
Table 12: Canada consumer price index (absolute), 2012–16
Table 13: Canada exchange rate, 2012–16
Table 14: France advertising industry value: $ million, 2012–16
Table 15: France advertising industry category segmentation: $ million, 2016
Table 16: France advertising industry geography segmentation: $ million, 2016
Table 17: France advertising industry value forecast: $ million, 2016–21
Table 18: France size of population (million), 2012–16
Table 19: France gdp (constant 2005 prices, $ billion), 2012–16
Table 20: France gdp (current prices, $ billion), 2012–16
Table 21: France inflation, 2012–16
Table 22: France consumer price index (absolute), 2012–16
Table 23: France exchange rate, 2012–16
Table 24: Germany advertising industry value: $ million, 2012–16
Table 25: Germany advertising industry category segmentation: $ million, 2016
Table 26: Germany advertising industry geography segmentation: $ million, 2016
Table 27: Germany advertising industry value forecast: $ million, 2016–21
Table 28: Germany size of population (million), 2012–16
Table 29: Germany gdp (constant 2005 prices, $ billion), 2012–16
Table 30: Germany gdp (current prices, $ billion), 2012–16
Table 31: Germany inflation, 2012–16
Table 32: Germany consumer price index (absolute), 2012–16
Table 33: Germany exchange rate, 2012–16
Table 34: Italy advertising industry value: $ million, 2012–16
Table 35: Italy advertising industry category segmentation: $ million, 2016
Table 36: Italy advertising industry geography segmentation: $ million, 2016
Table 37: Italy advertising industry value forecast: $ million, 2016–21
Table 38: Italy size of population (million), 2012–16
Table 39: Italy gdp (constant 2005 prices, $ billion), 2012–16
Table 40: Italy gdp (current prices, $ billion), 2012–16
Table 41: Italy inflation, 2012–16
Table 42: Italy consumer price index (absolute), 2012–16
Table 43: Italy exchange rate, 2012–16
Table 44: Japan advertising industry value: $ million, 2012–16
Table 45: Japan advertising industry category segmentation: $ million, 2016
Table 46: Japan advertising industry geography segmentation: $ million, 2016
Table 47: Japan advertising industry value forecast: $ million, 2016–21
Table 48: Japan size of population (million), 2012–16
Table 49: Japan gdp (constant 2005 prices, $ billion), 2012–16
Table 50: Japan gdp (current prices, $ billion), 2012–16
Table 51: Japan inflation, 2012–16
Table 52: Japan consumer price index (absolute), 2012–16
Table 53: Japan exchange rate, 2012–16
Table 54: Russia advertising industry value: $ million, 2012–16
Table 55: Russia advertising industry category segmentation: $ million, 2016
Table 56: Russia advertising industry geography segmentation: $ million, 2016
Table 57: Russia advertising industry value forecast: $ million, 2016–21
Table 58: Russia size of population (million), 2012–16
Table 59: Russia gdp (constant 2005 prices, $ billion), 2012–16
Table 60: Russia gdp (current prices, $ billion), 2012–16
Table 61: Russia inflation, 2012–16
Table 62: Russia consumer price index (absolute), 2012–16
Table 63: Russia exchange rate, 2012–16
Table 64: United Kingdom advertising industry value: $ million, 2012–16
Table 65: United Kingdom advertising industry category segmentation: $ million, 2016
Table 66: United Kingdom advertising industry geography segmentation: $ million, 2016
Table 67: United Kingdom advertising industry value forecast: $ million, 2016–21
Table 68: United Kingdom size of population (million), 2012–16
Table 69: United Kingdom gdp (constant 2005 prices, $ billion), 2012–16
Table 70: United Kingdom gdp (current prices, $ billion), 2012–16
Table 71: United Kingdom inflation, 2012–16
Table 72: United Kingdom consumer price index (absolute), 2012–16
Table 73: United Kingdom exchange rate, 2012–16
Table 74: United States advertising industry value: $ million, 2012–16
Table 75: United States advertising industry category segmentation: $ million, 2016
Table 76: United States advertising industry geography segmentation: $ million, 2016
Table 77: United States advertising industry value forecast: $ million, 2016–21
Table 78: United States size of population (million), 2012–16
Table 79: United States gdp (constant 2005 prices, $ billion), 2012–16
Table 80: United States gdp (current prices, $ billion), 2012–16
Table 81: United States inflation, 2012–16
Table 82: United States consumer price index (absolute), 2012–16
Table 83: United States exchange rate, 2012–15
Table 84: Dentsu, Inc.: key facts
Table 85: Dentsu, Inc.: key financials ($)
Table 86: Dentsu, Inc.: key financials (¥)
Table 87: Dentsu, Inc.: key financial ratios
Table 88: Omnicom Group, Inc.: key facts
Table 89: Omnicom Group, Inc.: key financials ($)
Table 90: Omnicom Group, Inc.: key financial ratios
Table 91: Publicis Groupe SA: key facts
Table 92: Publicis Groupe SA: key financials ($)
Table 93: Publicis Groupe SA: key financials (€)
Table 94: Publicis Groupe SA: key financial ratios
Table 95: WPP plc: key facts
Table 96: WPP plc: key financials ($)
Table 97: WPP plc: key financials (£)
Table 98: WPP plc: key financial ratios
Table 99: Havas SA: key facts
Table 100: Havas SA: key financials ($)
Table 101: Havas SA: key financials (€)
Table 102: Havas SA: key financial ratios
Table 103: Asatsu-DK Inc.: key facts
Table 104: Asatsu-DK Inc.: key financials ($)
Table 105: Asatsu-DK Inc.: key financials (¥)
Table 106: Asatsu-DK Inc.: key financial ratios
Table 107: Hakuhodo DY Holdings Inc.: key facts
Table 108: Hakuhodo DY Holdings Inc.: key financials ($)
Table 109: Hakuhodo DY Holdings Inc.: key financials (¥)
Table 110: Hakuhodo DY Holdings Inc.: key financial ratios
Table 111: The Interpublic Group of Companies, Inc.: key facts
Table 112: The Interpublic Group of Companies, Inc.: key financials ($)
Table 113: The Interpublic Group of Companies, Inc.: key financial ratios

List of Figures
Figure 1: G8 advertising industry, revenue($m), 2012-21
Figure 2: G8 Advertising industry, revenue by country (%), 2016
Figure 3: G8 advertising industry, revenue by country ($m), 2012-16
Figure 4: G8 advertising industry forecast, revenue by country ($m), 2016-21
Figure 5: Canada advertising industry value: $ million, 2012–16
Figure 6: Canada advertising industry category segmentation: % share, by value, 2016
Figure 7: Canada advertising industry geography segmentation: % share, by value, 2016
Figure 8: Canada advertising industry value forecast: $ million, 2016–21
Figure 9: Forces driving competition in the advertising industry in Canada, 2016
Figure 10: Drivers of buyer power in the advertising industry in Canada, 2016
Figure 11: Drivers of supplier power in the advertising industry in Canada, 2016
Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2016
Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2016
Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2016
Figure 15: France advertising industry value: $ million, 2012–16
Figure 16: France advertising industry category segmentation: % share, by value, 2016
Figure 17: France advertising industry geography segmentation: % share, by value, 2016
Figure 18: France advertising industry value forecast: $ million, 2016–21
Figure 19: Forces driving competition in the advertising industry in France, 2016
Figure 20: Drivers of buyer power in the advertising industry in France, 2016
Figure 21: Drivers of supplier power in the advertising industry in France, 2016
Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2016
Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2016
Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2016
Figure 25: Germany advertising industry value: $ million, 2012–16
Figure 26: Germany advertising industry category segmentation: % share, by value, 2016
Figure 27: Germany advertising industry geography segmentation: % share, by value, 2016
Figure 28: Germany advertising industry value forecast: $ million, 2016–21
Figure 29: Forces driving competition in the advertising industry in Germany, 2016
Figure 30: Drivers of buyer power in the advertising industry in Germany, 2016
Figure 31: Drivers of supplier power in the advertising industry in Germany, 2016
Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2016
Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2016
Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2016
Figure 35: Italy advertising industry value: $ million, 2012–16
Figure 36: Italy advertising industry category segmentation: % share, by value, 2016
Figure 37: Italy advertising industry geography segmentation: % share, by value, 2016
Figure 38: Italy advertising industry value forecast: $ million, 2016–21
Figure 39: Forces driving competition in the advertising industry in Italy, 2016
Figure 40: Drivers of buyer power in the advertising industry in Italy, 2016
Figure 41: Drivers of supplier power in the advertising industry in Italy, 2016
Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2016
Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2016
Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2016
Figure 45: Japan advertising industry value: $ million, 2012–16
Figure 46: Japan advertising industry category segmentation: % share, by value, 2016
Figure 47: Japan advertising industry geography segmentation: % share, by value, 2016
Figure 48: Japan advertising industry value forecast: $ million, 2016–21
Figure 49: Forces driving competition in the advertising industry in Japan, 2016
Figure 50: Drivers of buyer power in the advertising industry in Japan, 2016
Figure 51: Drivers of supplier power in the advertising industry in Japan, 2016
Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2016
Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2016
Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2016
Figure 55: Russia advertising industry value: $ million, 2012–16
Figure 56: Russia advertising industry category segmentation: % share, by value, 2016
Figure 57: Russia advertising industry geography segmentation: % share, by value, 2016
Figure 58: Russia advertising industry value forecast: $ million, 2016–21
Figure 59: Forces driving competition in the advertising industry in Russia, 2016
Figure 60: Drivers of buyer power in the advertising industry in Russia, 2016
Figure 61: Drivers of supplier power in the advertising industry in Russia, 2016
Figure 62: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2016
Figure 63: Factors influencing the threat of substitutes in the advertising industry in Russia, 2016
Figure 64: Drivers of degree of rivalry in the advertising industry in Russia, 2016
Figure 65: United Kingdom advertising industry value: $ million, 2012–16
Figure 66: United Kingdom advertising industry category segmentation: % share, by value, 2016
Figure 67: United Kingdom advertising industry geography segmentation: % share, by value, 2016
Figure 68: United Kingdom advertising industry value forecast: $ million, 2016–21
Figure 69: Forces driving competition in the advertising industry in the United Kingdom, 2016
Figure 70: Drivers of buyer power in the advertising industry in the United Kingdom, 2016
Figure 71: Drivers of supplier power in the advertising industry in the United Kingdom, 2016
Figure 72: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2016
Figure 73: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2016
Figure 74: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2016
Figure 75: United States advertising industry value: $ million, 2012–16
Figure 76: United States advertising industry category segmentation: % share, by value, 2016
Figure 77: United States advertising industry geography segmentation: % share, by value, 2016
Figure 78: United States advertising industry value forecast: $ million, 2016–21
Figure 79: Forces driving competition in the advertising industry in the United States, 2016
Figure 80: Drivers of buyer power in the advertising industry in the United States, 2016
Figure 81: Drivers of supplier power in the advertising industry in the United States, 2016
Figure 82: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2016
Figure 83: Factors influencing the threat of substitutes in the advertising industry in the United States, 2016
Figure 84: Drivers of degree of rivalry in the advertising industry in the United States, 2016
Figure 85: Dentsu, Inc.: revenues & profitability
Figure 86: Dentsu, Inc.: assets & liabilities
Figure 87: Omnicom Group, Inc.: revenues & profitability
Figure 88: Omnicom Group, Inc.: assets & liabilities
Figure 89: Publicis Groupe SA: revenues & profitability
Figure 90: Publicis Groupe SA: assets & liabilities
Figure 91: WPP plc: revenues & profitability
Figure 92: WPP plc: assets & liabilities
Figure 93: Havas SA: revenues & profitability
Figure 94: Havas SA: assets & liabilities
Figure 95: Asatsu-DK Inc.: revenues & profitability
Figure 96: Asatsu-DK Inc.: assets & liabilities
Figure 97: Hakuhodo DY Holdings Inc.: revenues & profitability
Figure 98: Hakuhodo DY Holdings Inc.: assets & liabilities
Figure 99: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 100: The Interpublic Group of Companies, Inc.: assets & liabilities